Job Description

Regional Manager Retail Sales, North

Job Id: 6913



City: Haryana, Punjab, India



Department: India Region



Function: Sales, Marketing and Alliance



Employee Type: Permanent Full Time



Seniority Level: Associate








Description:



JOB DESCRIPTION




JOB TITLE : Regional Sales Manager

DEPARTMENT : Sales & Field Marketing





POSITION REPORTING TO

Zonal Sales Manager



OBJECTIVE: To achieve the organizational objectives to grow domestic sales and market share in respective districts from the territory. Ensure overall territory business is achieved
JOB RESPONSIBILITIES:

• To achieve the annual objectives \xe2\x80\x93 Sales, Receivables and Gross Contribution.

• To be within spend budgets \xe2\x80\x93 Traveling and Sales Promotion.

• To adhere to the Business policy Guidelines \xe2\x80\x93 Written Indents / Stock receipt acknowledgements, Quarterly balance confirmations, Leaky / Damage claims.

• Implementation of National / Zonal / Regional strategy \xe2\x80\x93 Product specific strategies at the territory level.

• To handle the \xe2\x80\x9cChannel\xe2\x80\x9d effectively \xe2\x80\x93 Placement and Liquidations.

• To recruit and train right FO\xe2\x80\x99s.

• To plan and monitor the campaigns and submit the review reports \xe2\x80\x93 Demos, Farmer meets and Liquidation.

• To participate in Market Development activities \xe2\x80\x93 Demos, farmer meets and to develop testimonials from the satisfied farmers.

• To maintain the data base of Dealers, Farmers and Villages.

• To develop personal contacts with the progressive farmers.

• To maintain good relation with trade partners.

• Liaison with Department of Agriculture and University Scientists.

• To issue the Principal certificates timely and maintaining a record.

• Effective utilization of Sales Promo Inputs \xe2\x80\x93 Demo Samples, Handbills, Posters, Banners and POPs.

• Identifying the progressive farmers / potential village for Model Plot and to maintain Model plot effectively till Filed day / harvesting / Yield data generation.

• Obtaining the Indents / UC (Utilization certificates) from Department / Nodal agencies for Govt / Subsidy business.

• To submit timely Inter party stock transfers in case of Seeds.

• Timely submission of TES and Promo Claims to ZSM.

• To have a structured \xe2\x80\x9cTerritory Profile\xe2\x80\x9d \xe2\x80\x93 Sale, Dealers, Farmers, Village, Competition, Market size particulars. To have SWOT analysis for self, Company, Market, Distribution.

• To prepare the short and long term goals for the territory.

• Market Intelligence and Market Knowledge of the territory.

KNOWLEDGE

SKILLS

ATTITUDE/ MOTIVES/ BEHAVIOURAL TRAITS

JOB REQUIREMENTS



Knowledge of :

• Agricultural Sciences

• Crop Agronomy

• Pests and diseases control methods

• Farmers psychology

• Local language

Planning & Organizing

Integrity

EDUCATION :




Problem solving

Proactive

Essential Qualifications



(Must possess):



Customer relations

Team working

B.SC (Agri)

• Geographical knowledge of the area

Timelines

Desirable (Preferred qualifications) :

• Market intelligence (knowledge of competitors activities)

Interpersonal relationships

Customer orientation

RELEVANT EXPERIENCE



Minimum years :

• An understanding of dealers behavior

2-5 years




NATURE OF CONTACT

INTERNAL CUSTOMERS*

EXTERNAL CUSTOMERS**

ANY OTHER SPECIFIC



Exchanging information

REQUIREMENT :



Answering queries

Extensive travelling



Dealing with complaints



Persuading or influencing for action

Working and staying in rural environment



Negotiating



Any other :

• Internal customers: Team members, colleagues, senior colleagues within and outside your department.

** External customers: Customers, clients, suppliers, business associates, public agencies etc.