Job Description

Desired Knowledge, Skills & Experience :

Qualification : MBA

- 10-15 Years Experience.

- Product Management, Customer Segment /Category Management, Marketing Management

- Desired Area of Expertise: Implementation of marketing strategy, research and market understanding, offline activation, online activation, customer oriented

Purpose of the position: Developing and implementing marketing plans, policies, and strategies according to Foodservice segment organizational goals

Key Responsibility:

- Responsible to implement the marketing strategy/mix for Foodservice segment and drive profitable growth or P&L accountability.

- Be the bridge between products the customer needs to create the demand and right communication.

- Play a pivotal role to closely work with the Product team, NPD team, MR team

- Communication team and Sales to implement Route to Market and marketing plan

- Work closely with the Marketing Research team to gather and analysis, for trends And insights presentation.

- Work on the market and customer insights to support building on Foodservice

Strategy :

- Gathers and analyzes information to build a plan for Foodservice account planning and build on promotional activities

- Time-to-time engagement activities for both internal and external customers

- Roll out campaigns, and activation to drive acquisition and retention of customers through offline, events, PR, and digital marketing

- Gathers and analyzes information to identify new markets and customers, demand for products and services, and efficacy of existing marketing campaigns and strategies

- Build on the brand in mind of Food Service customers, distributors, wholesalers

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