Job Description

JOB ROLE



Regional Manager - Channel Marketing





JOB ID



JRO0642





REPORTING TO



National Trade Marketing Manager





TYPE OF ROLE



People Management Role





LOCATION



Mumbai Branch





BU/ DIVISION



Channel Marketing & Sales Strategy





JOB PURPOSE



To plan and oversee the execution of high impact trade promotion activities to propel market demand in the designated area and ensure sustainable business growth by developing the sales capability of front-line sales force.





KEY RESPONSIBILITIES



Delivering business/market share in collaboration with zonal sales teams for the year/quarter/month. Plan building blocks of business to deliver business in collaboration with zonal sales leadership. Identify micro geography, rural, festive, or events like business opportunities and deliver growth. Devising, monitoring and reviewing all channel marketing activities that are channel /category/ SKU specific. All activities to be planned in sync with sales team & as guided by the head of channel marketing. Responsible for general trade, modern trade, CPC, CSD, institutions business. Plan & review the execution of BTL activations like in-shop branding, POSMs, indoor & outdoor visibility. Design trade marketing trade schemes / promotions for all BU to gain market shares / share in trade with positive ROIs. Tracking the numeric & weighted distribution. Check effectiveness of sales force (DSOs & TSMs) and guide them in ensuring implementation, roll out programs to gain weighted distribution / counter shelf via right programs. Designing and driving urban and rural demand generation activities separately to deliver overall numbers. Review performance & effectiveness of the Regional product trainers & ensure upgradation of skills. Leveraging data analytics / analytics tools to drive productivity and efficiency of DSOs/distributors + higher ROIs on all programs, faster & more accurate decision making. Ensure tracking & validation of competitors pricing in the geography and provide appropriate inputs, set up a panel of stores for tracking & design automated solutions on the same. Develop talent in the team & rest of team by motivating & guiding them on all essential parameters.

EDUCATIONAL QUALIFICATIONS



Graduation (any) + PGDM/ MBA (any)





WORK EXPERIENCE



10-15 years post qualification work experience in distribution/sales capability roles /trade marketing Industry preference FMCG/FMCD/CE/ Retail.

CERTIFICATIONS



NA





PREFERRED/ ADDITIONAL REQUIREMENT



Extensive travel across the geography.





NO OF REPORTEES



Channel Marketing Manager





INTERNAL / EXTERNAL INTERFACE



Trades Sales Product team Commercial team Logistics Retailers, distributors, DSO Vendors

BEHAVIORAL COMPETENCIES



Think Beyond Put Customers First Collaborate to Win Develop Talent Be the Best * Be Agile