Job Description

Date: Dec 19, 2022



Location: Lucknow, UP, IN



Company: Bajaj Electricals










Job Title

Regional Manager - Channel Marketing

Job Code



Department/ BU

Channel Marketing

Location

Lucknow



Reporting To

National Channel Marketing Manager



Organizational Description



Bajaj Electricals Limited (BEL), a globally renowned and trusted company, with a turnover of 94573 crores (FY 20-21), is a part of "Bajaj Group". Its businesses include Consumer Products (Appliances, Fans, Lighting), Exports, Illumination and Transmission & Distribution (Transmission Line and Power Distribution). We also have a strong presence in premium range of home appliances and cookware with brands like Morphy Richards and Nirlep.
We are a Great Place to Work certified company focused on creating an employee-centric workplace and a customer-centric business. With 18 branch offices across the country, the company has a chain of distributors, authorized dealers, retail outlets and approximately 480+ customer care centers. Our global footprints are in Africa, Middle East and China.
Bajaj Electricals offers a new-age, modern, progressive, dynamic and fast-paced workplace while still retaining the core Gandhian values advocated by our founding father, Shri Jamnalal Bajaj. Apart from work, we also believe in bringing about change in our society through our philanthropic work. Our Corporate Social Responsibility (CSR) initiatives rest on sustainability, gender diversity, employee volunteering and community outreach programs.



Job purpose & Scope



To plan and oversee the execution of high impact trade promotion activities to propel market demand in the designated area and ensure sustainable business growth by developing the sales capability of front line sales force.



Major Areas of Responsibilities

• Delivering business/Market share in collaboration with Zonal Sales teams for the year/quarter/month

• Plan building blocks of business to deliver business in collaboration with Zonal Sales leadership

• Devising, Monitoring and Reviewing all Channel Marketing activities that are channel /category/ SKU specific. All activities to be planned in sync with sales team & as guided by the Head of Channel Marketing

• Responsible for General Trade , Modern Trade , CPC , CSD , Institutions business

• Plan & review the execution of BTL activations like In shop Branding, POSMs , Indoor & outdoor visibility

• Design Trade marketing Trade schemes / promotions for all BU to gain market shares / share in trade with positive ROIs

• Tracking the numeric & weighted distribution .Check effectiveness of sales force (DSOs & THs) and guide them in ensuring implementation | Roll out programs to gain Weighted distribution / Counter shelf via right programs

• Lead NPD planning and execution for the regions across channels in terms of Distribution and Volume

• Designing and driving Urban and Rural Demand generation activities separately to deliver overall numbers

• Own the ISPs and Merchandiser programs and deliver incremental growth with positive ROI

• Review performance & effectiveness of the Regional Product Trainers & ensure upgradation of skills

• Training Coach and Mentor front-line sales force on Loyalty programs / Weighted store programs

• Leveraging Data Analytics / Analytics tools to drive productivity and efficiency of DSOs/Distributors + higher ROIs on all programs | Faster & more accurate decision making

• Training the Field Sales to use digital tools ( DMS and SFA)

• Support the Sales Regional Heads by ensuring the Channel partners meet the MOU targets on YOY basis

• Ensure Tracking & Validation of competitors pricing in the geography and provide appropriate inputs | Set up a panel of stores for tracking & design automated solutions on the same

• Develop talent in the team & Ret of Team by motivating & guiding them on all essential parameter

Person Specifications



Essential Qualification: MBA from B+ Institute



Desired Qualification: MBA with an Engineering Background



Experience: 10-15 years post qualification work experience in distribution/Sales capability roles /Trade Marketing | 6-7 years plus for Top 10 B School people



Industry Preference: FMCG/FMCD/CE



Sr. No.

Functional Competencies

Critical

Desirable



1

Business Planning

Y



2

MIS & Financials

Y



3

Data Analysis

Y



4

Commercial Acumen

Y



5

Trying out to new ideas

Y



Sr. No.

Behavioral Competencies

Critical

Desirable



1

People management

Y



2

Influencing skills

Y



Any specific requirement



Extensive travel across the geography