Job Description

We supply the sustainable and innovative paints and coatings that our customers, communities - and the environment - are increasingly relying on. Our world class portfolio of brands - including Dulux, International, Sikkens and Interpon - is trusted by customers around the globe. We\'re active in more than 150 countries and have set our sights on becoming the global industry leader. It\'s what you\'d expect from a pioneering paints company that\'s committed to science-based targets and is taking genuine action to address globally relevant challenges and protect future generations.

For more information please visit www.akzonobel.com.

\xc2\xa9 2023 Akzo Nobel N.V. All rights reserved.

Job Purpose

• Set vision to develop ecommerce opportunities across channels. Identify key players in different territories and establish relationships to drive business.
• Understand the key business drivers across products, colour and location to build strategic ecommerce portfolio and drive ecommerce marketing strategy to accelerate ecommerce sales
• Manage the media agency, Resellers and Ecom partners across markets to create a flawless ecom experience for each market.
• Scale up E commerce business while managing profitability of the business.
• Design and drive strategic content & marketing initiatives to build Ecommerce funnel
• Lead and execute content and engagement campaigns such as influencer campaigns, social media campaigns (paid social) to drive lower funnel and conversion on E commerce.
• Build automation to help scale up E commerce such as Pircing tool etc.

Key Accountabilities

• Build vision and drive high performing regional ecommerce setup across different business segments. Drive in-depth planning and execution across B2C and B2B segments
• Establish clear short- and long-term e-commerce strategy and management of the Dulux e-Shop, together with external and internal stakeholders
• Develop ecommerce product portfolio strategy, online promotions, and price strategy for online commerce in South Asia.
• Focus on driving traffic and sales, while maximizing the brand proposition, consumer journey to support an integrated omnichannel go to market strategy.
• Formulate and execute digital marketing demand-generation initiatives including but not limited to on-site activity, social media, display, search engine and affiliate marketing channels. Develop digital journey and CTA driving traffic to ecommerce stores and build consumer engagement through CRM activities in collaboration with the global framework and guidelines.
• Negotiate commercial and contractual terms with e-commerce partners and build long term partnership
• Lead and drive engagement with cross functional teams to ensure different teams are aligned on the vision and targets for ecommerce sales across different segments
• Responsible along with Country Marketing teams for achieving budgeted sales volumes, prices, and profit margin and accountable for managing the digital sales orders. Optimize the daily sales and realize the budgets, planning and targets
• Proactively analyze and report of ecommerce marketing performance, sales results, market, competition, and trends and provide action plans. Review platform metrics and collaborate with internal and external partners to optimize ecommerce journeys, conversion rate and improve acquisition rate
• Analyze digital insights and data to enhance brand platforms (web and app) by closely collaborating with global digital teams, integration with marketplace players and other internal digital products.
• Drive online engagement to build brand loyalty and drive consumer advocacy
• Develop and execute influencer marketing and community marketing campaigns across brands and sub-brands in B2C and B2B space
• Strategize and plan social commerce across platforms

Experience

6-7 years of experience in an ecommerce role, social media marketing and/or content development at a consumer goods or consumer technology company; Strong understanding of ecommerce segments across B2B and B2C is priority

Education

• Minimum Bachelor degree with marketing or communications background

At AkzoNobel we are highly committed to ensuring an inclusive and respectful workplace where all employees can be their best self. We strive to embrace diversity in a context of tolerance. Our talent acquisition process plays an integral part in this journey, as setting the foundations for a diverse environment. For this reason we train and educate on the implications of our Unconscious Bias in order for our TA and hiring managers to be mindful of them and take corrective actions when applicable. In our organization, all qualified applicants receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age or disability.

Requisition ID: 37253

AkzoNobel