Job Description

Regional Customer Development Manager - East - FMCG/Personal Care - 2+ Years - Kolkata
Summary
We are hiring a Regional Customer Development Manager for the East region, based in Kolkata. The person should work closely with the ASM and RSM on brand, channel, and distribution strategies. They will plan and execute trade schemes, promotions, displays, and BTL activities. They must ensure all retail and wholesale programs run smoothly in the region. The role also involves regular coordination with the Brand, Supply Chain, HR, and sales teams.
Location: Kolkata, India
Your Future Employer
A leading global player in the FMCG/personal care industry that is committed to creating innovative products while ensuring sustainability and consumer satisfaction. The organization promotes diversity, collaboration, and professional growth, offering you the ideal platform to reach new career heights.
Responsibilities * Analyzing marketplace data to design impactful sales and distribution strategies.

• Developing regional sales plans to achieve business objectives in the assigned region.
• Creating and executing effective trade marketing strategies to boost product visibility.
• Crafting and implementing channel-specific and distribution strategies.
• Providing market insights through in-depth analysis of trends, competitors, and consumer behavior.
• Leading below-the-line (BTL) activities and promotions to enhance brand recall and visibility.
• Ensuring seamless cross-functional coordination with different teams to align objectives.
• Managing and mentoring sales teams in the region, ensuring performance enhancements.
• Building and maintaining strong retail and wholesale market relationships.
• Conducting competitive analysis to measure the effectiveness of products and strategies.

Requirements * Minimum 3 years of work experience in Customer Development or Sales roles, preferably in the FMCG/Personal Care domain.

• Expertise in areas like market insight generation, activity planning, and trade distribution.
• Proficiency in tools like Excel and other data analysis software.
• Strong communication, presentation, and problem-solving skills.
• Exceptional commercial acumen and ability to align sales activities with organizational objectives.
• Experience leading and managing cross-functional teams effectively.
• Comprehensive understanding of retail and wholesale market dynamics.
• Ability to develop and implement successful sales strategies at a regional level.

What's in It for You? * Opportunity to work with a global FMCG leader, redefining industry benchmarks.

• A vibrant office environment in Kolkata with a team of dynamic professionals.
• Hands-on exposure to impactful projects and scope for creative contributions.
• Pathway for professional growth with structured career development opportunities.
• A commitment to fostering diversity, equity, and inclusion as a fundamental cultural value.

Reach Us: If you feel this opportunity is well-aligned with your career progression plans, please feel free to reach us with your updated profile at hrishikesh.narayan@crescendogroup.in
Disclaimer: Crescendo Global specializes in Senior to C-level niche recruitment. We are passionate about empowering job seekers and employers with an engaging, memorable job search and leadership hiring experience. Crescendo Global does not discriminate on the basis of race, religion, color, origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Note: We receive a lot of applications on a daily basis so it becomes a bit difficult for us to get back to each candidate. Please assume that your profile has not been shortlisted in case you don't hear back from us in 1 week. Your patience is highly appreciated.
Profile Keywords: Data analysis, Sales planning, Strategy development, Trade marketing, Channel strategy, Distribution strategy, Market insight generation, Activity planning, BTL execution, Cross-functional coordination, Team management, Retail and wholesale understanding, Competitive analysis, Communication skills, Presentation skills, Problem-solving, Commercial acumen, Excel proficiency

Skills Required