Job Description

KEY RESPONSIBILITIES

• To develop a suitable marketing strategy and action plan for the area - consistent with the share and volume objectives of the business.

• To liaise with the brand/ marketing team in order to ensure that regional and local marketing and promotional activity is consistent with national and international brand image and values.

• To monitor the field marketing budget for its effective utilization and undertake course-correction if required.

• Develop and implement a suitable merchandising strategy for the market - in consultation with the Marketing Managers for the entire portfolio of products and brands.

• To develop and manage vendors for signage, merchandising equipment etc.

• To liaise with the regional sales teams to ensure effectiveness of consumer promotions, develop appropriate benchmarks and implement a framework for assessing the effectiveness.

• To manage relationships with appropriate agencies and key accounts for organizing events consistent with the company's/ brand's image in the course of conducting various consumer/ trade promotions. o Assist in and co-ordinate local level market research activities in co-ordination with the Manager - Promotions.

• To maintain close liaison with other departments (esp. marketing) in order to ensure good communication and implementation.

• To participate and be involved in the key decision-making for the regional management.

• Data management and sharing with sales team, Sales head, RMM and RH (mainly for activation, PR assets etc)

• Exposure with International Brand is must

KEY STAKEHOLDERS INTERNALLY
: o Marketing/ Activation for planning and execution of promotions, installation and maintaining of signage.

• State Heads for guidance and approvals

• With the Zonal SDM for systems/ formats/ SRS

• Follow up with sales team with regards to activation/promotion etc. EXTERNALLY -

• Create and maintain relations with high-net-worth individuals/ opinion leaders who are either consumer/ potential consumers

• Maintain healthy relationship with the vendor &Trade Partners

Job Posting End Date: 2026-01-13
Target Hire Date: 2026-03-01
Target End Date:

Skills Required