Job Description

Here's a Hospital Referral Marketing (OBG Department focus) you can use:

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### Job Title: Referral Marketing Executive - OBG Department

Department: Marketing / Business Development

Reporting To: Marketing Manager / Business Development Head

Location: Hospital

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### Job Summary:

The Referral Marketing Executive (OBG) is responsible for building and maintaining strong relationships with doctors, clinics, maternity centers, and referral partners to increase patient inflow for Obstetrics & Gynecology (OBG) services. The role focuses on promoting hospital facilities, creating awareness about specialized OBG services, and ensuring consistent referral growth.

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### Key Responsibilities:

Referral Development*

Establish and strengthen relationships with general practitioners, maternity clinics, and other healthcare providers for OBG referrals.
Conduct regular visits to referral doctors and clinics to update them on hospital services, new consultants, and treatment facilities.
Identify new potential referral sources and develop strategies to convert them into active partners.
Promotions & Awareness*

Promote hospital's OBG specialists, maternity packages, IVF/fertility care, and women's health programs.
Organize CMEs (Continuing Medical Education), health talks, and awareness camps in collaboration with doctors and clinics.
Distribute promotional materials (brochures, service packages, etc.) to referral sources.
Patient Coordination*

Ensure smooth coordination for referred patients and provide feedback to the referring doctors.
Assist in patient engagement programs for expecting mothers, women's wellness, and gynecology awareness.
Monitoring & Reporting*

Maintain records of referral visits, doctor interactions, and patient inflow.
Prepare weekly/monthly reports on referral trends, competitor activities, and marketing outcomes.
Achieve referral targets set by the management.
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### Qualifications & Skills:

Graduate in Marketing / Healthcare Management (MBA preferred).
2-5 years of experience in hospital marketing or referral development (OBG experience an advantage).
Good understanding of Obstetrics & Gynecology services.
Excellent communication, networking, and relationship-building skills.
Ability to work independently and achieve targets.
Willingness to travel extensively for referral visits.
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### Key Performance Indicators (KPIs):

Growth in OBG patient referrals.
Number of new referral doctors/clinics onboarded.
Frequency of referral visits and engagement activities.
Increase in OBG revenue contribution.
Job Type: Full-time

Pay: ?30,000.00 - ?40,000.00 per month

Benefits:

Provident Fund
Language:

English (Preferred)
Work Location: In person