A Referral Marketing Associate is responsible for developing, implementing, and managing referral marketing programs aimed at increasing customer acquisition and driving sales growth. The role involves building and maintaining relationships with referral partners, coordinating referral campaigns, and tracking their effectiveness through data analysis. They typically collaborate with sales, marketing teams, and external partners to optimize referral strategies and ensure alignment with overall business goals.
Key responsibilities include:
Designing and executing referral marketing campaigns that incentivize customer referrals.
Identifying and nurturing relationships with potential referral sources and partners.
Monitoring referral program performance and preparing reports for management.
Collaborating with cross-functional teams to align referral efforts with marketing strategies.
Using CRM and marketing automation tools to manage referral data and communications.
Occasionally attending events and engaging with community organizations to expand referral networks.
Job Types: Full-time, Permanent, Fresher
Pay: ₹8,417.91 - ₹45,172.82 per month
Benefits:
Health insurance
Provident Fund
Work Location: In person
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