To conceptualise, shoot, and edit high-engagement short-form video content (Reels/Shorts) that aligns with current trends and strengthens Woodpecker Furnitures' digital presence.
Key Responsibilities
Track and identify trending audio, formats, transitions, and content styles on Instagram Reels, YouTube Shorts, and other relevant platforms.
Conceptualise and execute reel ideas highlighting showrooms, products, staff interactions, customer experiences, offers, decor tips, and before/after transformations.
Shoot content primarily using a smartphone; use external cameras where applicable.
Edit reels using mobile editing tools (e.g., CapCut, InShot, Instagram editor, etc.) for quick and efficient turnaround.
Collaborate with the Creative Designer & Video Editor for advanced edits or longer-form content where needed.
Work closely with the Bilingual Content & Copy Specialist to refine scripts, hooks, subtitles, and captions.
Coordinate with the Performance Marketing & SEO Specialist to identify high-performing content to be boosted as paid ads.
Maintain a basic content calendar for reels in sync with campaigns, offers, festivals, and brand priorities.
Skills & Experience Required
Strong familiarity with Instagram, YouTube Shorts, and other social platforms, including understanding of audience behaviour and content performance.
Confident in using a smartphone camera, basic lighting, and framing for indoor and showroom environments.
Basic understanding of social media metrics such as reach, plays, saves, shares, and retention.
Creative mindset with an eye for hooks, trends, and storytelling in short-form content.
Job Types: Full-time, Permanent
Pay: ₹30,000.00 - ₹35,381.29 per month
Benefits:
Health insurance
Work Location: In person
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