Job Description

Key Responsibilities

Research trends, hooks, and viral formats for Instagram Reels, YouTube Shorts, and other short-form platforms Write engaging, concise, and scroll-stopping reel scripts aligned with brand voice and campaign goals Develop strong opening hooks within the first 1-3 seconds to maximize retention Collaborate with video editors, designers, and social media managers to ensure smooth execution of scripts Adapt scripts for different niches such as e-commerce, personal brands, coaches, startups, and service businesses Convert marketing objectives (leads, sales, awareness, engagement) into compelling reel concepts Create scripts for educational, promotional, storytelling, and trend-based reels Optimize scripts using platform best practices (length, pacing, CTAs, captions, and on-screen text) Write clear calls-to-action (CTA) that drive comments, saves, shares, or conversions Revise and refine scripts based on performance data and client feedback Maintain consistency in tone, messaging, and branding across all reels Stay updated with social media algorithm changes and content trends
Required Skills

Strong copywriting and storytelling skills Deep understanding of short-form video psychology and audience behavior Ability to write conversational, high-impact scripts in minimal words Familiarity with Instagram, YouTube Shorts, Facebook Reels Creative thinking with a performance-driven mindset Basic understanding of digital marketing funnels and content strategy
Job Type: Full-time

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person