Job Description

We are looking for analytical minded, interested in everything digital marketing, online trends, and the inter webs; possess a sound understanding of e-commerce marketing and analytics; intrigued by (or preferably sound understanding of e-commerce marketing and analytics; intrigued by

Skincare/wellness space; work well independently; unafraid to try new things

Business Analytics :

- Own all performance metric channels (FB, Google, affiliates, other partners).

- Improve and continuously optimize digital metrics.; share insights to drive business objectives.

- Conceptualize solutions to marketing challenges across each stage of the marketing cycle - Acquisition, Activation, Engagement & Retention

- Design and implement experiments to improve CAC, LTV, CTR etc.

- Propose new solutions to existing problems and constantly innovate/ experiment with marketing strategies and tactics.

- Establish and maintain relationships with key partners.

Brand & Community Building :

- Help develop and execute 360 marketing strategy & brand activation plans to support business priorities.

- Bring to life the DNA of the brand in fun, disruptive, innovative ways, keeping it consistent across all touchpoints.

- Take a lead in managing content and community for our social channels - along with the agency partners & agencies.

- Ideate, create, and execute culturally relevant and targeted campaigns across platforms.

- Work cross-functionally with creative, PR and retail partners to develop brand & product marketing strategies and components.

Business Development :

- Identify opportunities for B2B partnerships in the US and abroad

- Drive business growth and manage relationships with existing partners

- Assist in managing the complete sales cycle, right from initial negotiations to closure.

- Innovate marketing strategies in order to expand the reach as well as generate new leads.

- Collaborate with the management on sales targets, planning, forecasting, and maintaining short- and long term business development goals.

You have :

- 3-5 years of relevant experience in the e-commerce space

- Specialization in Digital Media: conversant with all forms of digital formats, analysis, and measurement

- Worked with international clients

- Beauty & Luxury Market experience is preferred

- Experience in D2C is required

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