Job Description

The Senior Marketing Manager will lead and manage the marketing initiatives for real estate projects, focusing on property branding, promotional strategies, and market analysis. This position will be responsible for increasing visibility, attracting potential buyers, and enhancing customer engagement across multiple platforms. The Senior Marketing Manager will collaborate with sales teams, designers, and external agencies to execute effective marketing campaigns.

Key Responsibilities

:

Strategy Development

: Develop and implement marketing strategies to promote real estate developments, including residential, commercial, and mixed-use properties.

Campaign Management

: Plan, execute, and optimize marketing campaigns across various channels (digital, print, events, social media, etc.) to generate leads and drive sales.

Branding & Positioning

: Define the brand image for real estate properties and ensure consistent messaging across all platforms and marketing materials.

Market Research & Analysis

: Conduct market research to identify trends, competition, and target demographics. Use data-driven insights to inform decision-making and improve marketing efforts.

Content Creation

: Oversee the creation of high-quality marketing content, including brochures, videos, website copy, and social media posts.

Digital Marketing

: Manage the online presence of properties, including website management, SEO, SEM, and email marketing campaigns.

Lead Generation

: Work with the sales team to develop lead generation strategies and nurturing tactics that convert prospects into buyers.

Budget Management

: Manage the marketing budget, ensuring resources are allocated effectively to achieve the best ROI.

Vendor and Agency Management

: Coordinate with external agencies, contractors, and vendors for photography, videography, graphic design, and advertising.

Reporting & Analytics

: Track the performance of marketing campaigns using analytics tools and provide regular reports to senior management with insights and recommendations.

Event Management

: Plan and organize events, such as open houses, real estate expos, or private viewings, to promote properties and attract potential buyers.

Customer Engagement

: Develop and maintain strong relationships with potential buyers and existing clients through personalized marketing efforts.

Collaboration

: Work closely with the sales and project teams to ensure marketing strategies align with overall business objectives and property features.

Skills and Qualifications

:

Education

: Bachelor's degree in Marketing, Business, Communications, or a related field. MBA or relevant certifications are a plus.

Experience

: 5+ years of experience in marketing, preferably within real estate or a related industry.

Leadership

: Proven experience managing a marketing team and working cross-functionally with sales, design, and development teams.

Digital Marketing Expertise

: Strong knowledge of digital marketing tools, SEO/SEM, social media advertising, and email marketing.

Creative & Analytical Mindset

: Ability to develop creative marketing strategies while analyzing performance data to optimize campaigns.

Communication Skills

: Excellent written and verbal communication skills, with the ability to craft compelling property marketing content.

Project Management

: Strong organizational and project management skills, with the ability to manage multiple projects simultaneously.

Tech-Savvy

: Familiarity with marketing software (CRM, email marketing, CMS, analytics tools, etc.) and design tools (Adobe Creative Suite, Canva, etc.).

Real Estate Knowledge

: Understanding of the real estate market, trends, and buyer behaviors.

Preferred Qualifications

:

Experience with large-scale real estate developments or luxury properties. Knowledge of content marketing, brand building, and public relations in real estate. Bilingual abilities (in markets with diverse populations).

Working Conditions

:

Full-time position with occasional evening or weekend hours, depending on project needs. Hybrid work environment, with flexibility in office or remote work (if applicable). Travel may be required for site visits, events, or meetings.
Job Types: Full-time, Permanent, Fresher

Pay: ₹18,000.00 - ₹35,000.00 per month

Work Location: In person