Job Description

Job Title:

Real Estate & Layout Marketing Manager - DTCP/CMDA

Location:

Annur, Coimbatore

Industry:

Real Estate / Layout Promotion / Property Development

Job Summary:

We are looking for an experienced

Real Estate & Layout Marketing Manager

to handle field marketing, branding, layout promotion, and lead generation through offline activities. The candidate must be strong in

layout marketing

, local networking, and on-ground promotional operations in the Annur-Coimbatore region.

Key Roles & Responsibilities:Layout Promotion & Field MarketingPlan and execute marketing activities for

layout projects

, DTCP/CMDA-approved sites, and new land developments. Conduct field-based promotional work: banners, flex boards, signboards, pamphlet distribution, van campaigns, roadshows, and local advertising. Ensure strong

site branding

- entrance arches, direction boards, plot marking boards, promotional tents, etc. Build and maintain relationships with

local brokers, real estate agents, channel partners, and community influencers

to generate leads. Conduct outreach in surrounding villages and high-footfall locations to attract walk-in customers. Branding & Creative CoordinationCoordinate for layout brochures, flyers, posters, and other marketing materials. Ensure branding consistency across all offline channels and project sites. Organize special promotions, weekend campaigns, and on-site sales events. Market Research & StrategyStudy local market trends, competitor layouts, pricing, and customer preferences in Annur, Karamadai, Mettupalayam, and Coimbatore North. Provide management with feedback and insights for pricing, offers, and campaign planning. Sales CoordinationSupport sales teams with walk-in customers, on-ground promotions, and enquiry follow-ups. Help organize site visits and customer meetings. Maintain enquiry registers, track lead conversions, and provide daily/weekly reports. Vendor & Budget ManagementCoordinate with printing vendors, branding contractors, promotion teams, and local partners. Prepare marketing budgets for layout projects and ensure cost-effective execution. Qualifications & Skills:3-7 years of experience in

layout/real estate field marketing

. Strong communication and negotiation skills. Hands-on experience in offline promotions and local networking. Good knowledge of Annur and nearby markets. Ability to manage multiple projects and field teams.
Salary Range:?18,000 - ?30,000 per month + incentives (based on experience).

Job Type: Full-time

Pay: ?18,000.00 - ?30,000.00 per month

Benefits:

Cell phone reimbursement
Work Location: In person