Job Description

About Acquiring and Cards: The Acquiring and Cards department focuses on the Cards and merchant acquiring business of the bank. The Bank offers a wide range of cards designed for the customers\' specific needs along with offering PoS services under the Acquiring business vertical within the cards team. The department is also responsible for driving growth in the UPI payments space. About the Role: The Product team manages the entire product line life cycle from strategic planning to tactical activities. They are responsible for conceptualizing and implementing the strategic plan to steer top line growth and bottom line delivery. The Product team is also responsible for Product Development, Portfolio Management and Analysis. Key Responsibilities: Responsible for designing and launching new products and streamlining existing processes to increase customer acquisition Identify point earning avenues for customers and ensure successful implementation of the program Build customer journeys and devise go to market strategies for new launches Design promotional campaigns and other tactical strategies to enhance top line Enhance the program by monitoring pricing, revenue generation, product management, new product development and portfolio performance Design and execute national level promotional campaigns and sales strategies to increase brand awareness Drive cross-sell through sales team and manage relationship with partners for specific business requirements Qualifications: Optimal qualification for success on the job is: Graduation/ Post-Graduation from a recognized institute Role Proficiencies: For successful execution of the job, the candidate should possess the following: Knowledge of industry, technology, marketing, and product trends Knowledge of regulatory guidelines and norms Good communication (both verbal and written) skill in both English and the local language Ability to handle pressure and meet deadlines

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