Job Description

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: VP & Head - NRI Partnerships, New Product Development, Acquired Business Programs
Job Title VP & Head - NRI Partnerships, New Product Development, Acquired Business Programs Grade VP
Department Affluent Business No. of Positions 1
Location Corporate Office Reporting Authority Job Name SVP & Head - NRI Portfolio, Partnerships, New Product Development & COE
No. of Direct Reports 2 Team Size 2
Axis is a leading & growing player in India\xe2\x80\x99s NRI Banking space, with fast growth, marquee clients & a comprehensive product suite. Axis Bank provides bespoke NRI services with 3 International Offices in UAE and Phone Banking Services in 8 countries. The World\xe2\x80\x99s largest diaspora population is from India - approx 32 Million NRI/PIO Population across globe, and every year 2.5 million Indians migrate overseas, the highest annual number of migrants in the world. Head - NRI Digital Acquisition Partnerships, New Product Development, Acquired Business Programs will play a critical role in designing & executing a key strategic priority in delivering the GPS Strategy for the bank, and will also get an opportunity to create an impact from scratch - this is a new role. The candidate will have the following responsibilities:
Acquistion partnerships:
1. Identify opportunities with potential strategic partners (FIs / Fintechs) and co-develop value propositions to go to market for originating NRI client acquisitions and build an inorganic digital acquisition channel for the bank
2. Agree a business plan with partners. Lead commercial negotiations, contract execution with the partners.
3. Evaluate financial viability for new partnership program including estimated SA MDAB, MEB growth, cost to income ratios, etc
4. Track developments on regulatory front and industry strategy on leveraging DIFC & GiftCity to meet off-shore investment needs for clients
5. Design best-in class digital customer onboarding journeys adopting a digital first approach & delivering best lead-conversion rates, minimal NFTRs.
6. Lead Technology integrations for enablement of customer journeys entailing building of roadmaps, BRD closure, design transaction flow, API integrations, UAT sign offs & other artifacts to support product delivery
7. Work internally with stakeholders (Compliance, Legal, Operations, IT, Finance, etc) to ensure that the partnership program is launched on schedule & delivers the expected business goals
8. Post launch, manage partner relationship including contract renewals, commercial reviews, optimising customer acquisition costs, etc
New Product Development
1. Gather all market research/opportunity analysis associated with new product offerings for the NRI segment
2. Evaluate product viability for new launch including estimated SA MDAB, MEB growth, cost to income ratios, etc
3. Review website content, and partner with Marketing team to continuously reinvent the pages to keep them more relevant, contemporary & appealing to the global indian.
4. Conceptualise value proposition and the entire product lifecycle from strategic design to implementation
5. Lead Technology integrations for enablement of product offerings entailing building of roadmaps, BRD closure, design transaction flow, API integrations, UAT sign offs & other artifacts to support product delivery
6. Partner with key stakeholders across the bank for launch & implementation of the program including relevant approval documentations
Acquired Business (Citibank India\'s acquired NRI Business):
1. Manage Overall Acquired Business financial plan for NRI on various drivers like SA, TD MEB growth & incremental FCNR deposits with Channels, BIU
2. Drive Synergies from Acquired Business with RMs, S&D team on NTB acquisitions, Family Banking insurance & investments, Forex cards, Remittances, etc
3. Create enablers for the Acquired Business branches & RMs to drive business : RnR campaigns for RMs
4. Execute D2C campaigns for Acquired Business customers on new products available for them
5. Oversight on overall Legal Day 2 (LD2) readiness plan in coordination with Product team & Integration Project Management Office (IMO)
6. Weekly updation to IMO on the progress & be part of workshops on data migration, weekly cadence calls with IMO team
7. Regular trainings, pulsate sessions, publishing EDMs to Acquired Business branches, RMs, Axisphones on new products & processes for Acquired Business customers time to time
Key Relationships (Internal or External Stakeholders) Internal Stakeholders
Marketing, BIU, IT, NRI Product, Portfolio teams in Burgundy, Priority, Burgundy pvt, Prime and BRO channel, UAE rep office, Compliance, legal and CRES (admin)
External Stakeholders:
Offshore Fis/affliliated brands/partners
Major Competencies Required 1. Relationship building: Skilled in establishing strong, collaborative connections with external partners and other key internal stakeholders
2. Project Management Skills
3. Communication & presentation skills: Excellent verbal & written communication, time management, negotiation & presentation abilities
4. Adaptability: Ability to adapt to changing market conditions and pivot the business strategy to deliver GPS strategy for the bank.
5. Team Management & talent development skills
6. Be result oriented & be able to exert influence within and outside the organisation
7. Attention to detail, ability to quickly learn & adapt to new products / regulations
Academic Qualifications / Nature of Relevant Work Experience Required Minimum 8-10 years experience in Product Management or Business Development domain in Banking or Financial services / Fintech / WealthTech / BFSI Consulting domain
Prior experience of forging partnerships would be preferred
CA or MBA from premium B-schools

Skills:

Refer to the

About Company:

Axis Bank is the third largest private sector bank in India. The Bank offers the entire spectrum of financial services to customer segments covering Large and Mid-Corporates, MSME, Agriculture and Retail Businesses. The Bank has a large footprint of 4,594 domestic branches (including extension counters) with 11,333 ATMs & 5,710 cash recyclers spread across the country as on 31st March, 2021. The Bank has 6 Virtual Centres and has over 1500 Virtual Relationship Managers as on 31st March 2021.The Overseas operations of the Bank are spread over eight international offices with branches at Singapore, Dubai (at DIFC) and Gift City-IBU; representative offices at Dhaka, Dubai, Abu Dhabi, Sharjah and an Overseas subsidiary at London, UK. The international offices focus on Corporate Lending, Trade Finance, Syndication, Investment Banking and Liability Businesses

Axis Bank