Job Description

Job Title: Head of Marketing

About Elephant in the Room Consulting:

Elephant in the Room (EITHR) Consulting is a part of Raintree Group.

Elephant in the Room (EITHR) Consulting is a mental health enterprise that aims to spread awareness of mental health at workplaces, reduce stigma around mental health, educate people about mental health, and change people's perceptions of it. EITHR will offer programs to organisations that will promote healthier and supportive workplaces to encourage employee well-being.

EITHR's mission is to challenge the invisibility and stigma surrounding disability and mental health. We also want to promote mindset changes in society at large as well as foster equitable opportunities at work through. Its approach will create awareness through sessions and deliver high impact tailored solutions like custom mental health policies for organizations, detailed process review, creating support groups and more.

Reports To: Founder

Based at: Mumbai

Description:

The Head of Marketing shall be part of the company's leadership team responsible for leading and developing marketing plans and implementing marketing strategies for the company. The role will be responsible for owning the company's brand value proposition, which will include the product design and expansion strategies, customer experience, pricing strategy and, building brand service guidelines. It would also entail leading teams/agencies for demand generation, marketing operations, social media, content and marketing communications.

As a start-up, the company has ambitious growth plans and to support this growth, to create and strengthen its brand equity, raise its preference scores and to create long term advocacy, it is looking for a Head of Marketing.

Responsibilities:

- Outlining the brand architecture for the company and ensuring that it is in alignment with its purpose map and long-term business strategy

- Building a strong Elephant in the Room Brand in order to have a materially significant positive impact on the overall brand equity

- Collaboratively create and execute the integrated marketing communications strategy in alignment with the overall business strategy

- Build systems and processes to implement and execute the overall marketing strategy of the company

- Conduct market research and establish feedback loops that influence product design and product extension

- Lead and drive the demand generation strategy

- Lead the pricing strategy for Elephant in the Room's diverse range of products/service offerings

- Leverage technologies around consumer data and trend analytics to gauge demand and devise future interventions

- Strong vendor management and partnership skills

- Foresight to gauge market trends and competition landscape for building compelling GTM strategies for existing and new markets

Candidate profile:

- MBA/master's in marketing with 15 + years in a customer facing organization with experience of leading a marketing team. Preferably with strong experience in brand management, product/pricing strategy, and demand generation

Capabilities:

- Experience in managing product and service marketing teams

- A creative person with an ability to build a compelling narrative that furthers Elephant in the Room's brand intent and is consistent with the company's purpose

- Have an unparalleled level of raw creativity passionate for creative projects inside you

- Adapt well to the fast-paced dynamic nature of a start-up environment, with resourcefulness and understanding the business context

- Ability to work well with internal and external stakeholders