Content Senior Manager - IT Services
Must Have Skills :
- Content marketing campaigns, Content marketing tactics
- Content for sales enablement campaigns
- Content strategy, creation, monetization, and enablement
- Content calendar
- Content Editor, IT Content Manager
- Promotional concepts
- Content Distribution
- Content for technology
- Content governance guidelines
Requirements :
- Experience of 14+ years in content strategy, creation, monetization, and enablement
- Manage at least a team of 2 or more people, mentoring and aligning them with the strategy
- Plan and execute a content strategy that drives high engagement
- Create a content calendar that aligns with technology and services strategy
- Serve as editor-in-chief for all content to ensure quality, clarity, and consistency
- Stay updated on industry trends and adjust the content strategy as needed
- Collaborate with brand, product, and sales managers to create promotional concepts
- Manage the distribution of content across all channels
- Understanding of content marketing tactics, such as SEO, digital advertising, and social media marketing
- Demonstrated ability to lead content marketing campaigns
- Excellent written and verbal communication skills
- Develop a content strategy consistent with the brand's image that addresses business goals and customer needs
- Strategizing content pillars and sub pillars and evangelizing it across leadership and cross-functional teams
- Develop content for technology solutions and products/platforms
- Help build marketing assets across different funnels of the customer journey
- Create a communication plan for any internal/external communication, and produce content for sales enablement campaigns
- Develop content governance guidelines for tone, style, and voice of all content, and ensure they are followed
- Develop editorial strategy so content is consistent across all delivery platforms
- Perform routine audits and make actionable recommendations to improve existing content
- Ensure the documents are error-free and impactful, with flawless language and formatting (the US and UK English)
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