Job Description

About Ueir Organic Foods

Ueir Organic Foods is a fast-growing brand committed to bringing fresh, organic, and sustainably grown food directly from farms to consumers. With a strong offline and online presence, and expanding into innovative formats like Ueir Cafe, we are on a mission to make organic food accessible, trustworthy, and joyful.

Role Overview

The Purchase Manager - Fruits & Vegetables will be responsible for the end-to-end procurement of fresh produce directly from farmers and mandis. The role demands strong sourcing skills, a deep understanding of seasonal availability, pricing dynamics, quality standards, and the ability to build and maintain farmer/vendor relationships. This is a critical role ensuring product freshness, cost efficiency, and zero wastage across Ueir's retail and online platforms.

Key Responsibilities1. Procurement & Sourcing

Source fresh fruits and vegetables directly from farmers, FPOs, and wholesale markets Identify new farmer clusters and organic-certified growers for long-term partnerships Ensure daily and weekly procurement planning based on sales demand forecasts Negotiate rates and fix daily/weekly price lists based on market trends and margins

2. Quality Control & Standards

Ensure strict quality checks during inwarding at the procurement point Maintain freshness, hygiene, and organic compliance at all stages Work with farm team to guide farmers on Ueir's quality protocols

3. Inventory & Logistics Coordination

Coordinate with warehouse and retail teams to ensure timely inwarding and distribution Minimize wastage and overstocking through optimal procurement planning Monitor cold chain logistics, vehicle movement, and last-mile delivery to stores

4. Vendor & Farmer Relationship Management

Build and sustain strong relationships with key farmer groups, mandis, and aggregators Set clear expectations and payment timelines with all vendors Track and resolve grievances from vendor/farmer side, if any

5. Price Monitoring & Reporting

Monitor mandi prices daily and adjust purchase strategy accordingly Maintain purchase MIS reports, cost sheets, and savings reports Collaborate with accounts team for timely invoice processing and settlements

Key RequirementsQualifications:

Graduate / Postgraduate in Agriculture, Agri-Business, Supply Chain, or related fields Diploma in Agri-Marketing or Retail Management is a plus

Experience:

4-8 years in fruits & vegetables procurement Experience in sourcing from farmgate/mandis and managing cold chain logistics is a must

Skills:

Deep knowledge of seasonal produce, regional varieties, and mandi pricing Strong negotiation and relationship-building skills High coordination ability with field team, store operations, and logistics Working knowledge of Excel, WhatsApp/SaaS-based procurement tools Willingness to travel extensively to farms and procurement centers
Job Type: Full-time

Pay: Up to ₹20,000.00 per month