Job Description

About Company

Chandana Group is a trusted legacy brand in Andhra Pradesh, operating in two major retail sectors: Jewellery and Textiles. Established in 1976, the group has earned a reputation for delivering superior quality products, exceptional customer service, and affordability. With a robust retail presence across multiple cities and a dynamic team, Chandana Group is now looking for a passionate and results-oriented Purchase Manager

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Job Title:

Purchase Manager - Ladies Wear (B2C Retail)

Department:

Buying / Merchandising

Reports To:

Head of Merchandising / Business Head

Job Summary

The Purchase Manager - Ladies Wear (B2C) is responsible for planning, sourcing, and managing the buying of women's apparel for retail customers. The role focuses on consumer demand, fashion trends, inventory optimization, and profitability to ensure the right product mix, price points, and timely availability across stores.

Key Responsibilities

Plan and execute seasonal and in-season buying for ladies wear categories based on B2C retail demand

Analyze sales data, customer preferences, footfall patterns, and regional trends

Source vendors, manufacturers, and suppliers; negotiate pricing, margins, credit terms, and delivery schedules

Ensure quality standards, fabric specifications, fit, and consistency

Plan inventory levels, replenishment cycles, and stock transfers across stores

Monitor sell-through percentage, stock ageing, and slow/fast movers

Finalize pricing, MRP, landed cost, and margin structures

Track fashion trends, competitor assortments, and market pricing

Coordinate with store teams, VM, marketing, warehouse, and finance

Prepare MIS reports on purchase vs sales, margin, and inventory performance

Qualifications & Experience

Bachelor's / Master's degree in Fashion, Textile, Retail Management, or Business

6-12 years of experience in Ladies Wear B2C retail purchasing

Strong exposure to ethnic and contemporary women's apparel

Experience handling multi-store retail operations preferred

Key Skills & Competencies

B2C retail buying mindset

Vendor negotiation and sourcing

Fashion trend and fabric knowledge

Inventory planning and OTB management

Pricing and margin control

ERP / Retail software knowledge

Strong communication and coordination skills

Key Performance Indicators (KPIs)

Sell-through percentage

Stock turnover ratio

Gross margin achievement

Reduction in ageing stock

Vendor performance

Job Type: Full-time

Pay: ?35,000.00 - ?40,000.00 per month

Benefits:

Health insurance Leave encashment Provident Fund
Ability to commute/relocate:

Vijayawada, Andhra Pradesh: Reliably commute or planning to relocate before starting work (Preferred)
Experience:

Purchasing : 1 year (Preferred)
Willingness to travel:

50% (Preferred)
Work Location: In person