Job Description

We are seeking an experienced Public Relations (PR) Manager with a strong background in the Banking, Financial Services, and Insurance (BFSI) sector. The ideal candidate will possess extensive knowledge of the BFSI domain and a proven track record of building and maintaining excellent relationships with journalists and media outlets. As a PR Manager, you will be responsible for developing and executing strategic PR initiatives to enhance the company's reputation, drive brand awareness, and ensure effective communication with key stakeholders.
Responsibilities:

• Demonstrate a deep understanding of the Banking, Financial Services, and Insurance industry, staying abreast of industry trends, regulations, and market dynamics.

• Translate complex financial and industry topics into compelling and accessible narratives for media consumption

• Cultivate and maintain strong relationships with journalists, editors, and media influencers within the BFSI sector.

• Proactively engage with key media contacts to secure positive coverage, manage interviews, and facilitate media partnerships.

• Develop and implement comprehensive PR strategies aligned with business objectives, ensuring consistent messaging across various channels.

• Create press releases, media kits, and other communication materials showcasing the company's achievements, innovations, and thought leadership.

• Collaborate with internal teams to develop compelling content that resonates with target audiences.

• Develop and maintain crisis communication plans, ensuring the organization is prepared to respond effectively to any unforeseen challenges.

• Act as a spokesperson during crises and manage communication to minimize reputational damage.

• Oversee the planning and execution of PR events, conferences, and product launches

• Identify speaking opportunities for key executives at relevant industry events.

• Provide regular reports on PR activities, coverage, and impact on brand perception.

Requirements:

• 5-8 years of experience in PR, communications, or reputation management.

• Proven success in building and maintaining relationships with fintech, stock broking, investing, or BFSI sectors is highly desirable

• Ability to work collaboratively across departments and at various organizational levels.

• Familiarity with digital PR tools and social media platforms.

• Prior experience in agency and/or in-house PR roles preferred.

• Exceptional written and verbal communication skills.

• Bachelor's degree in Public Relations, Communications, Journalism, or a related field

If you have a passion for the BFSI industry, a knack for storytelling, and a proven ability to navigate the media landscape, we invite you to apply for this exciting opportunity to contribute to our company's success
Benefits

• An unbiased, inclusive work culture that thrives on collaboration and high performance.

• Opportunities to drive career development through professional development and path-breaking innovation.

A competitive compensation package with a best-in-class 360 wellness program covering Mental, Financial and Physical Health.