Job Description

Role Summary

The Public Relations Officer is responsible for managing patient communication, supporting outreach activities, maintaining the hospital's public image, and ensuring clear, value-based communication aligned with authentic Ayurvedic care.

Key Responsibilities

Patient & Community Relations

Serve as the primary point of contact for patient communication and feedback.

Guide patients on treatments, appointments, and services.

Organise patient education sessions and community wellness programmes.

External Communication & Branding

Build and maintain relationships with media, wellness partners, and community groups.

Prepare press releases, announcements, and event-related communication.

Ensure consistent messaging aligned with the hospital's Ayurvedic values.

Outreach & Promotion

Plan and coordinate camps, wellness events, exhibitions, and collaborations.

Promote hospital services, specialty treatments, and seasonal Ayurvedic programs.

Internal Coordination

Work closely with doctors, therapists, pharmacy, and admin teams.

Support internal events and handle documentation (NABH/AYUSH).

Digital Support (as required)

Provide content inputs for social media and patient stories.

Respond to basic online enquiries and coordinate with the digital team.

Qualifications

Bachelor's degree in Communications, PR, Marketing, Social Work, or related field.

2-5 years of experience in PR or patient relations; healthcare/Ayurveda preferred.

Strong communication skills in English and local language.

Basic computer and documentation skills.

Key Competencies

Patient-centric approach

Strong communication & relationship-building

Event coordination

Understanding of Ayurveda (or willingness to learn)

Work Environment

Patient-facing role

Indoor and outdoor activities during events

Occasional weekend/extended hours for outreach programs

Job Types: Full-time, Permanent

Pay: ₹10,000.00 - ₹20,000.00 per month

Work Location: In person