Job Description

The Public Relations Officer (PRO) is responsible for managing the school's public image, strengthening relationships with parents and the community, supporting admissions, and ensuring effective communication between the school and external stakeholders.

Key Roles & Responsibilities1. Parent & Public Relations

Act as the

first point of contact

for parents, visitors, and walk-in enquiries. Handle parent queries, concerns, and feedback in a

professional and courteous manner

. Maintain positive relationships with existing parents to support retention and goodwill. Coordinate parent meetings, orientation programs, and induction sessions.
2. Admissions Support

Manage

admission enquiries

, counselling, and follow-ups. Explain school curriculum (CBSE / IIT-JEE / NEET / Holistic Programs) clearly to parents. Coordinate with the admissions team to achieve

admission targets

. Maintain accurate admission enquiry records and reports.
3. Communication & Branding

Represent the school at

education fairs, seminars, and public events

. Coordinate with the Marketing & Branding team for promotions, campaigns, and outreach activities. Assist in drafting notices, circulars, parent communication messages, and announcements. Support social media and website content coordination (as required).
4. External Coordination

Liaise with

media, vendors, local authorities, and partner institutions

when needed. Coordinate with transport, academics, and administration teams for smooth information flow. Handle official visitors and VIP guests professionally.
5. Event & Outreach Management

Support organization of school events, open houses, results announcements, and celebrations. Coordinate community engagement programs, school campaigns, and outreach drives.
6. Reporting & Documentation

Maintain enquiry logs, follow-up records, visitor registers, and daily reports. Prepare weekly and monthly reports on admissions, enquiries, and outreach activities.
Skills & Competencies

Excellent

communication skills

(English, Telugu/Hindi preferred). Strong interpersonal and counselling abilities. Presentable, confident, and professional attitude. Basic computer knowledge (MS Office, Google Sheets, CRM tools). Ability to handle pressure during admission seasons.
Qualifications

Any

Graduate

(MBA / Mass Communication / Marketing preferred).
Experience

1-5 years

experience as PRO / Admissions Counselor / Front Office / Customer Relations (School or Educational Institution preferred).
Job Type: Full-time

Pay: ₹15,000.00 - ₹20,000.00 per month

Work Location: In person