Job Description

Job Title:

Public Relations Officer (PRO)

Job Purpose

To act as the face of the hospital by building strong relationships with patients, doctors, referring clinics, media, and the community, while promoting the hospital's services and ensuring a positive public image.

Key Responsibilities1. Patient & Public Relations

Be the first point of contact for VIP patients, corporate clients, and special cases. Handle patient grievances, feedback, and conflict resolution professionally. Ensure a positive patient experience from entry to discharge. Coordinate with front office and nursing staff to maintain service standards.

2. Doctor & Referral Network Coordination

Build and maintain relationships with: Referring ophthalmologists Optometrists General physicians Corporate hospitals and clinics Visit referral centers regularly and update them on: New services Surgeons Technology upgrades Track referral statistics and submit monthly reports.

3. Marketing & Outreach

Plan and execute: Eye camps School screening programs Corporate eye check-ups Community awareness programs Coordinate promotional activities: Posters, brochures, standees Social media content with marketing team Local advertisements Represent the hospital at medical conferences, exhibitions, and public events.

Key Skills & Competencies

Excellent communication in

English

& Malayalam. Strong interpersonal and negotiation skills. Ability to handle difficult situations with empathy and professionalism. Basic knowledge of: Hospital operations Medical terminology (especially ophthalmology - preferred) Proficiency in MS Word, Excel, PowerPoint.

Educational Qualification

Graduate MBA / MHA is an added advantage.
Job Types: Full-time, Fresher

Pay: ?15,000.00 - ?20,000.00 per month

Work Location: In person