Job Description

Job description \xe2\x80\x93 PR (public relations)
About Us: Fashion TV founded in 1997 by Michel Adam, is an international fashion and lifestyle broadcasting television channel. With over 28 different business verticals - Real-estate, Salons, Spa, Gym, Franchise, Digital marketing and more. Refer website for more details. Website - https://fashiontv.in/
Job Summary: The Public Relations will be responsible for developing and maintaining a positive public image for the company or organization. They will create and execute effective communication strategies to enhance brand awareness and reputation. The ideal candidate should have strong communication skills, be adept at building relationships with media outlets, and possess a creative mindset to craft compelling stories.
Key Responsibilities: \xe2\x80\xa2 Media Relations: Cultivate and maintain relationships with journalists, editors, and other media professionals. Pitch story ideas and press releases to relevant media outlets. Respond to media inquiries and coordinate interviews. Monitor media coverage and prepare reports on media impressions. \xe2\x80\xa2 Content Creation: Develop and write press releases, articles, and other content for both traditional and digital media. Create compelling storytelling content that aligns with the company\'s messaging and values. Manage and update content on the company\'s website and social media platforms. \xe2\x80\xa2 Event Management: Plan and execute press conferences, product launches, and other PR events. Coordinate media attendance and coverage for events. Ensure a positive and consistent brand representation at all events. \xe2\x80\xa2 Crisis Communication : Develop crisis communication plans and act as a spokesperson during crisis situations. Work closely with senior management to address and mitigate potential reputational issues. \xe2\x80\xa2 Collaboration: Collaborate with internal teams, including marketing, sales, and corporate communications, to align PR strategies with overall business goals. Provide PR support for marketing campaigns and initiatives. \xe2\x80\xa2 Measurement and Reporting: Track and analyze the effectiveness of PR campaigns. Prepare regular reports on key PR metrics and share insights with the management team.
Qualifications and Skills: \xe2\x80\xa2 Bachelor\xe2\x80\x99s degree in Public Relations, Communications, Journalism, or a related field. \xe2\x80\xa2 Proven experience in a PR role, preferably in a similar industry. \xe2\x80\xa2 Strong written and verbal communication skills. \xe2\x80\xa2 Excellent interpersonal and relationship-building abilities. \xe2\x80\xa2 Familiarity with digital marketing and social media platforms. \xe2\x80\xa2 Ability to work under pressure and handle crisis situations with tact. \xe2\x80\xa2 Creative thinking and problem-solving skills. \xe2\x80\xa2 Strong organizational and project management skills.