Job Description

Curiosity. Vision. Drive. Integrity. At Genesis BCW (Burson Cohn & Wolfe), we are an integrated communications agency of thinkers, futurists, technologists, and makers who come together to create powerful connections spanning every industry, discipline, and culture on the planet. Genesis BCW helps clients move, inspire, engage, and lead people in a favorable direction, across all sectors on a global scale. We take a channel-agnostic approach, with valuable earned media at the core, to help clients solve tough Be actively involved and oversee quality implementation for one or a group of accounts within time and budget constraints Genesis BCW is looking for a Public Relations Manager for our Mumbai Office. The individual will join our client servicing team. For this requirement we are looking for a manager with good understanding of the BFSI sector. As a PR Manager, you are expected to support day-to-day client activities and provide guidance to junior team members through ongoing counsel and effective delegation. You will contribute to BCW\'s performance by managing client relationships and integrated communication (IC) programs, satisfying, and delighting clients, helping, generate new business and growing existing accounts. You are required to support our corporate strategy and your practice or office to help ensure superior client service, a winning culture and profitability. CORE JOB RESPONSIBILITIES Stay current on your clients\' businesses, industries and competitors and use your knowledge to develop comprehensive, strategic, and integrated communications programs that complement the client\'s business objectives and deliver results Act as a day-to-day client leader and maintain a clear and consistent communication channel between the client and the account team Be actively involved and oversee quality implementation for one or a group of accounts within time and budget constraints Manage client relationships and be the client\'s key contact, counselor, and strategic thinker Timely Decision Making - The ability to identify a problem and find solutions. Makes decisions in a timely manner, using available information and under tight deadlines. Have strong verbal and written communication skills including development of various types of materials such as Q&A, key messages, holding statements, press release etc. Maintain a strong rapport with journalists/bloggers/media members who cover your clients\' industries and businesses to optimize channels. Be able to support the senior managers and leaders in resolving client issues Help develop media strategies, write pitch letters, and respond to media queries Stay updated on social media channels, trends and analytical tools and make recommendations to strengthen our capabilities Coach and mentor junior team members and help them grow within the organization and are able to add value to the client and the team Create an inclusive and welcoming environment that engages all individuals without bias and demonstrate flexibility in a changing work environment Experience - Minimum 4+ years of work experience in public relations or the communications industry. with at least one year leading a team.

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