Job Description

Location: Mumbai, India


Experience: 4-6 years


Job Overview:


Our technology company is seeking an experienced Publicist to manage our public relations and media outreach efforts. The ideal candidate will have a proven track record of developing and executing successful PR strategies, as well as established relationships with news outlets in India. The Publicist will be responsible for increasing the visibility of our brand and driving positive media coverage through targeted messaging and effective communication.


Key Responsibilities:

• 
  Develop and implement comprehensive PR strategies that align with the company\'s business goals and objectives.
• Establish and maintain relationships with key media outlets, including print, digital, and broadcast media.
• Write and edit press releases, media pitches, and other promotional materials to generate positive media coverage and increase brand awareness.
• Organize and manage media events, including press conferences, product launches, and media tours.
• Monitor media coverage and provide regular reports on media performance, including audience reach and sentiment analysis.
• Work closely with internal teams, including marketing and product development, to ensure messaging consistency across all channels.
• Act as a spokesperson for the company and represent the company at media interviews and other public events.
• Develop and execute crisis communication plans to manage negative publicity and protect the company\'s reputation.
• Stay up-to-date with industry trends and news to identify opportunities for media coverage and thought leadership.

Requirements:

• 
  Bachelor\'s degree in Public Relations, Communications, Journalism, or a related field.
• Proven track record of 4-6 years in public relations, with experience in the technology industry.
• Established relationships with news outlets in India, including print, digital, and broadcast media.
• Strong written and verbal communication skills, with the ability to write compelling and effective press releases, media pitches, and other promotional materials.
• Ability to manage multiple projects simultaneously and work effectively under tight deadlines.
• Experience in event planning and management, including press conferences, product launches, and media tours.
• Strong interpersonal skills and the ability to work effectively with internal teams and external stakeholders.
• Experience in crisis management and the ability to respond quickly and effectively to negative publicity.
• Familiarity with social media platforms and their role in public relations.
• Proven ability to generate positive media coverage and increase brand awareness for previous clients or employers.

If you have a passion for technology and a proven track record of success in public relations, we encourage you to apply for this exciting opportunity. Please include a cover letter and resume with your application.