Job Description

Profile Details:1. Experience: 2-6 years (real estate marketing/branding)2. Designation: PR & Brand Manager3. Location: Andheri West (Lokhandwala)4. Industry: Real EstateRole Overview:We are seeking an experienced PR & Brand Manager who will be responsible for driving the overall marketing, branding, and public image of the company across all real estate projects. This role requires complete ownership of ATL, BTL, digital, performance marketing, and agency coordination, ensuring strong brand visibility and consistent communication across all sites and cities.Key Responsibilities:- Plan, develop, and execute brand-building & marketing strategies for each real estate project- Manage ATL & BTL activities including print, outdoor, events, activations, and on-ground branding- Oversee digital marketing & social media platforms (Instagram, YouTube, LinkedIn, Facebook, etc.)- Lead video-first content strategy including Reels, Shorts, project videos, walkthroughs, and brand films- Handle performance marketing campaigns (lead generation, brand awareness, retargeting) for each project- Coordinate closely with sales, site, and on-ground teams to create market-relevant and conversion-driven content- Ensure brand consistency across all communication, creatives, and campaigns- Manage and coordinate with external marketing, PR, media, and creative agencies- Track campaign performance using analytics and reports, optimizing strategies for better ROI- Plan and manage content calendars and campaign roadmaps across multiple cities and projects- Act as the central point of contact for all marketing, PR, and branding initiatives within the organizationCandidate Profile:- 2-6 years of experience in Brand Management, PR, or Marketing (Real Estate experience mandatory)- Strong understanding of ATL, BTL, digital & performance marketing- Experience working with marketing agencies and media partners- Excellent communication, coordination, and strategic planning skills- Ability to manage multiple projects and city-level campaigns (Mumbai, Goa & Pune)- Strong brand sensibility with an eye for consistency and impactWhy Join Us:- Opportunity to own end-to-end marketing for premium real estate projects- Work closely with leadership and sales teams- High visibility role with strategic decision-making authority- Exposure across multiple cities and large-scale real estate companies. (ref:updazz.com)

Skills Required