Job Description

Job Title: Public Relation Specialist (Remote)

Location:

Remote (India based candidates only)

Salary:

INR 35,000 - INR 50,000 per month

Company:

FCI London - Luxury Furniture Brand

We are looking for a digitally-savvy public relations professional who understands the mechanics of

Digital PR

, Content marketing, and SEO. This is a strategic role where you will be responsible for building brand authority online through data-led stories, expert collaborations, and earned media placements.

Key Responsibilities:

Plan, execute, and measure Digital PR campaigns to earn high-quality backlinks and media coverage Build and maintain strong relationships with journalists, bloggers, and online editors in the UK, especially in the lifestyle, design, and interiors space Use tools like HARO (Help A Reporter Out), ResponseSource, or similar platforms to identify media opportunities Collaborate with interior designers and internal teams to generate expert quotes, conduct interviews, and produce data-driven content Develop creative content campaigns aligned with SEO goals and current design trends Monitor competitor PR activity and identify new content angles to enhance FCI's digital reputation Work with the wider digital marketing team to align PR activities with social media, email marketing, and content strategy

Requirements:

4+ years of experience in Public Relations, Digital PR, or content marketing Strong understanding of SEO principles and how public relations impacts organic search Proven track record of securing media placements and backlinks from credible publications Excellent written and verbal communication skills Experience using HARO or similar PR tools Knowledge of the interior design, lifestyle, or luxury sector is a plus Highly organized, with an eye for trends and creative storytelling

What We Offer:

Competitive salary of INR INR 35,000 - INR 50,000 per month 100% remote working flexibility Opportunity to work with a global luxury brand Exposure to the interior design industry and high-end clientele Collaborative, forward-thinking team culture Continuous learning and professional growth opportunities
Job Type: Full-time

Pay: ₹35,000.00 - ₹50,000.00 per month

Application Question(s):

How would you identify trends within the luxury interiors, lifestyle, or HNW consumer behavior sectors
Do you have experience in working with Interior Design or Furniture Brand How would you tailor pitches for journalists in top-tier media outlets like The Guardian, BBC, or Architectural Digest
Can you share a successful example of a pitch you've crafted

Education:

Master's (Required)
Experience:

* Public Relations: 4 years (Required)