Job Description

Public Relations Officer (PRO)

RG Elder Care Foundation

1. Position Summary

The Public Relations Officer (PRO) will be responsible for promoting the mission, values, and services of RG Elder Care Foundation to the public, stakeholders, media, and community. The PRO will manage all communication channels, enhance the foundation's visibility, and strengthen relationships with beneficiaries, donors, partners, and the general public.

2. Key ResponsibilitiesA. Communication & Public Image

Develop and implement communication strategies to enhance the foundation's public image. Draft press releases, newsletters, speeches, and official statements. Coordinate with media houses to ensure accurate and positive coverage.

B. Media Relations

Build and maintain relationships with journalists, editors, and media agencies. Handle all media inquiries and arrange interviews, press conferences, and briefings. Monitor media coverage and prepare regular media reports.

C. Community & Stakeholder Engagement

Serve as the main communication link between the foundation and the public. Engage with families of beneficiaries, donors, community leaders, and volunteers. Organize awareness programs, outreach activities, and community meetings.

D. Event Planning & Management

Plan, coordinate, and execute events such as: Health and wellness camps Senior-citizen engagement activities Fundraising events Awareness campaigns Oversee event publicity, logistics, invitations, and sponsorship coordination.

E. Digital & Social Media Management

Manage and update official social media platforms and website content. Create engaging posts, photos, videos, and updates on foundation activities. Respond to online queries and maintain positive digital engagement.

F. Documentation & Reporting

Prepare monthly PR activity reports and event summaries. Maintain records of outreach programs, media interactions, and public feedback. Support management in preparing annual reports and communication materials.

G. Internal Communication

Provide communication support to internal teams and volunteers. Assist in staff training regarding communication and branding guidelines.

H. Crisis Communication

Handle sensitive cases and public concerns with professionalism. Provide timely clarification and information to maintain the foundation's reputation.

3. Qualifications & Skills

Bachelor's degree in Public Relations, Mass Communication, Social Work, or related field. Strong verbal and written communication skills. Experience in media handling, event management, and community engagement. Ability to work independently and as part of a team. Proficiency in social media management and content creation. Good organizational and interpersonal skills.

4. Personal Qualities

Empathy and respect for senior citizens. Professional, confident, and proactive attitude. Ability to handle sensitive situations calmly and responsibly.

5. Work Environment

Office-based with regular field visits. Interaction with elderly individuals, families, volunteers, and community organizations.
Job Types: Full-time, Permanent, Fresher

Pay: ?8,723.11 - ?35,938.70 per month

Benefits:

Cell phone reimbursement Health insurance Paid time off Provident Fund
Work Location: In person