Job Description

Job Role Overview:

The Public Relations Officer (PRO) is responsible for building, maintaining, and enhancing the public image and external visibility of ARMIET College. The role involves promoting academic programs, coordinating outreach activities, establishing partnerships with schools/colleges, handling media communications, and supporting student admission drives.

Key Responsibilities

Brand Promotion & Communication

Promote ARMIET's vision, values, courses, and achievements across various platforms. Develop brochures, press releases, social media posts, newsletters, and digital marketing content.

Outreach & College Tie-Ups

Visit schools, junior colleges, coaching centers, and organizations for awareness and admissions. Conduct seminars, career counseling sessions, education fairs, and scholarship awareness drives.

Media Relations

Coordinate with local newspapers, digital platforms, and influencers for coverage of events. Prepare media briefing notes and maintain strong media contacts.

Event Coordination

Support planning and execution of college events such as seminars, cultural festivals, placement drives, and alumni meets. Ensure proper branding and representation of ARMIET in external events.

Admissions & Student Interaction

Assist prospective students and parents with counseling and program details. Address queries related to admissions, scholarships, and career opportunities.

Public & Community Engagement

Maintain positive relations with stakeholders including parents, alumni, corporates, and government bodies. Participate in CSR and community outreach initiatives.

Documentation & Reporting

Maintain visit reports, lead databases, media coverage records, and performance reports. Submit weekly progress updates to management.

Required Skills & Competencies

Excellent communication and presentation skills (English, Hindi, Marathi preferred). Strong networking and relationship-building skills. Public speaking and seminar handling ability. Social media and digital marketing awareness. Professional and confident personality.

Qualification & Experience

Any Graduate/Postgraduate (MBA/MMS in Marketing preferred). Experience in Education Marketing, Admissions, Counseling, or PR is desirable.
Job Type: Full-time

Pay: ₹15,000.00 - ₹25,000.00 per month

Ability to commute/relocate:

Thane, Maharashtra: Reliably commute or planning to relocate before starting work (Required)
Experience:

total work: 1 year (Preferred)
Work Location: In person