Job Description

About Organisation
We are one of the oldest apex body established in 1940 and is based in Surat, Gujarat. We operate from
Bharuch to Umergoan areas of South Gujarat region. We are proud of our 11,000 + direct members and
2,00,000 + indirect members drawn from membership of 150+ business associations.
We are looking for a Public Relations (PR) Officer to organize and oversee PR activities and ensure effective
communication with stakeholders, media and the public.

About yourself

• Experience of working in a PR Agency handling brands across sectors
• Degree in Journalism / Mass Communication
• Connected to a network of journalists / associates on Domestic & International level
• Excellent written and verbal communication skills and ability to make presentations
• Understanding of new age media and experience working with bloggers/influencers
• Deadline-oriented, inquisitive, with great follow-up and reporting skills
• skills
• Familiar with Microsoft word, excel and Google sheet and docs

• Contribute to discussions related to story ideas and planning PR campaigns
• To develop content and draft quotes
• Pitch story ideas to the media effectively
• Prepare a competition/peer group scan
• Scan latest print and online news to identify relevant story ideas for clients
• Understand Social media platforms
• Ability to draft social media posts and find relevant tags and hashtags (this does not involve

• Maintain and update list of relevant journalists and publications
• Prepare media pitch notes
• Understand new age media platforms like Twitter Spaces, Podcasts, etc.
• Maintain & build relationship with leading media professionals
• Prepare a monthly & quarterly review

• Upto 50,000/- Per Month

Kaapro Management Solutions