Job Description

Industry Auto / Auto Ancillary
Location Haryana Gurugram
Experience Range 0 - 3 Years



About Us
We, HuntingCube bring down the expertise of passionate Head-Hunters who have been a key player in placing exceptional talent for high end technology companies and start-ups in the past couple of years. Our team consists of the dedicated recruiters who well understands your business needs & can deliver in most efficient ways in minimal Turn-Around-Time. Because we believe Good service is Good business.

Roles and Responsibility


Functional Title
Executive / Senior Executive / Account Manager - Public Relations

Organisation
Avian Media (For auto major based out of Delhi NCR)

Educational Background
Postgraduate in Mass Communication / Master of Business Administration

Professional Experience / Knowledge of industry branch


Work experience preferably from a -

• PR agency handling automobile or FMCG Accounts

• PR department of automobile company or FMCG company

• Experience in an MNC environment preferred

• Strong understanding of Indian Media (Financial and Business Media / Regional Media / Lifestyle Media / New Media)

• Product and technology knowledge

• Strong business understanding of PR operations

Additional Knowledge (languages, IT applications)

• Proficiency in MS Office

• Word, Excel and Power point

• Excellent verbal and written communications skills in English and Hindi

Main Objectives


Support in communication to opinion leaders in the following areas -

• Business and Finance Communication

• Product and Technology Communication

• Sales Channel, Lifestyle and Sports Communication

• Production and Supplier Network Communication

Specific Tasks


Media Relations
Manage media relations at a national and regional level. Build key relationships in national media (Print, TV, and Online). Analyse media landscape, identify and expand all India database, track competitor activities and critically evaluate media reports. Track media environment and media movements across all locations. Prepare media profiles.


Press Information Material
Prepare press information related to key business objectives. Design and development of printed literature and promotional material for press events as per corporate identity guidelines. Manage, track and replicate extensive amount of product information, press photographs, press videos and press audios.


Media Tracking and Competitor Analysis
Media coverage tracking - print and electronic, media analysis, regular competitor tracking, daily news report.


Product Communication
Nurture product communication literature such as product press information, specification sheets and technical details; organise photo shoots for product photographs and product videos. Tracking product tests in key publications


Press Events and Operations Management
Organisation of press conferences, press round tables, press events and product launches, auto exhibitions and VIP/customer events. Coordinate with headquarters for participation of Indian media at international media events.


Press Fleet Management
Install and manage a full-fledged press fleet program to provide first-hand experience of product substance to journalists across India. Formulate budget and tracking of expenditures within the budget allotted for press fleet. Trade Media Relations.


Internal Communication
Daily Coverage Report / Market Intelligence Report / Event Impressions Internal Newsletters
Intranet Management


Production Plant Communication
Positioning and perception management of production plant, organisation of factory visits for media and key stake holders.


Sales Channel Communication
Dealer press launches, dealer driving events, dealer VIP evenings, dealer product launches and exclusive dealer events


Regional Media Relation
Media outreach in regional media centres across Indian states and Union Territories in multiple Indian languages.
Managing operations of stringers / regional PR agencies.


Lifestyle, Sports and Cultural Communication
Positioning group brands across lifestyle and sports media.


New Media and Social Media Communication
Install new media initiatives for publishing of press information. Effective identification and application of technology interfaces.


Financial Management
Liaising with vendors for respective deliverables. Co-ordinating for financial payments of vendors and agencies. Raising purchase requisitions and purchase orders.

Personal Attributes

• High energy levels.

• Positive attitude / approach with a can-do mindset to get things done.

• Ability to work under pressure and 24X7 environment.

• There is a high level of pressure involved in this role due to the importance of stakeholders and time pressure due to the urgency target deadlines involved.

• The role requires extensive travelling.

• Good communications skill - written / verbal.

• Good interpersonal skills / team player.

• Ability to interact with people at all levels.

• Excellent project management and planning skills.

• Operational efficiency and organisational strengths are key competencies required.

• Collate information internally, summarize and generate write-ups.

Recruiter Name Maaz Ahmad
Recruiter Number +91-XXXXXXXXXX
Recruiter Email Id maaz@huntingcube.com