Job Description

Key Responsibilities
Content Creation:
Develop engaging Gujarati content for marketing campaigns, promotional ads, and OTT platform branding.
Write scripts for Gujarati promotional videos, teasers, trailers, and event campaigns.
Create compelling taglines, captions, and copy for digital and social media platforms.
Campaign Strategy:
Collaborate with the marketing and creative teams to brainstorm and execute ad campaigns.
Ensure content aligns with the brand tone, culture, and values of the Gujarati-speaking audience.
Scripting:
Write high-quality scripts for Gujarati shows, folk song programs, and celebrity campaigns.
Adapt and localize content to resonate emotionally with the target audience.
Editing & Proofreading:
Ensure all content is accurate, culturally appropriate, and free of errors in Gujarati language and grammar.
Review and refine copy to maintain consistency in style and brand voice.
Market Understanding:
Stay updated on Gujarati folk culture, trending topics, and audience preferences.
Research and incorporate folk traditions, festivals, and cultural nuances into content.
Requirements
Experience:
Minimum 3 years of experience in copywriting, content creation, or scripting within the Gujarati media industry.
Demonstrated ability to create promotional campaigns and high-quality scripts in Gujarati.
Skills:
Excellent command of the Gujarati language (written and verbal).
Creative and strategic thinking to develop culturally relevant and engaging content.
Proficiency in conceptualizing ad campaigns and promotional material for digital and traditional platforms.
Knowledge:
Strong understanding of Gujarati culture, traditions, and audience behavior.
Familiarity with OTT platforms, media trends, and folk genres within the Gujarati region.
Qualifications:
Bachelor's degree in Mass Communication, Media, Literature, or a related field is preferred.
Portfolio showcasing past work in Gujarati media, ad campaigns, or scripts.

Skills Required