Job Description

About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact
As part of the WPP Media, you will work cross-functionally with business teams across India in a highly collaborative and multicultural environment.
We are seeking a visionary Programmatic Lead to lead programmatic media operations. This role is central to driving operational excellence across campaign execution, data infrastructure, reporting and dashboarding, automation, and performance optimization. You'll be the strategic bridge between media strategy and execution-translating client marketing goals into scalable, tech-enabled programmatic solutions.
In addition to programmatic leadership, you'll bring a working understanding of other digital channels like Search, Social, and Commerce, enabling a more unified and integrated media delivery experience.
Skills and Experience

• Lead end-to-end operations across major programmatic platforms (e.g., DV360, The Trade Desk, Amazon DSP), ensuring accurate campaign setup, pacing, targeting, and performance reporting.
• Translate client objectives into programmatic media strategies and operational frameworks that drive measurable business impact.
• Partner with cross-channel leads to standardize and integrate workflows, promoting a connected media execution approach across Programmatic, Search, and Social.
• Champion the adoption of automation, AI/ML solutions, and advanced measurement tools to drive efficiency and scale.
• Stay ahead of evolving programmatic trends-e.g., identity solutions, cookieless targeting, SSP innovations-and help shape the roadmap for next-generation media operations.
• Collaborate with strategy, analytics, and engineering teams to align programmatic execution with broader marketing and business goals.
• Manage and mentor a high-performing, globally distributed programmatic operations team.
• Oversee relationships with DSPs, data providers, measurement vendors, and ensure adherence to platform, privacy, and data governance standards.

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What You Bring:

• 15+ years of digital media experience, with deep expertise in programmatic advertising and working knowledge of related channels (Search, Social, Commerce).
• Proven leadership in managing cross-functional teams and driving complex client programs with excellence.
• Expertise in key platforms: DV360, TTD, Amazon DSP, CM360, and audience/data management tools.
• Familiarity with Search (Google Ads, Bing), social platforms (Meta, TikTok), and commerce ecosystems (Amazon Ads, retail media networks).
• Strong grasp of tracking, tagging, and data pipelines (e.g., Floodlight, GTM, server-side tagging).
• A forward-thinking, solutions-oriented mindset with a strong POV on where programmatic and digital media are headed.
• Outstanding communication and presentation skills, especially in client-facing settings.

Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
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Skills Required