Job Description

Key Responsibilities
New Store Openings (NSO) & Expansion

• Lead end-to-end execution of new store openings across India -- from feasibility to launch.

• Drive location strategy & property acquisition using data points such as:

Population & catchment analysis
High-street / mall performance
Historical sales benchmarks
Competitive brand mapping
Manage rental negotiations, legal diligence, and agreement finalization in coordination with legal teams.
Own store design finalization to ensure a premium, consistent, and differentiated customer experience across formats.
Oversee project management:
Vendor finalization
BOQ preparation and validation
Cost-benefit analysis
Site execution and timely store handover
Retail Operations & COCO Store Profitability

• Formulate and execute strategies for COCO stores, ensuring strong unit economics and sustainable profitability.

• Build and enforce retail SOPs across sales, operations, VM, inventory, and customer experience.

• Drive store productivity improvements through structured interventions on:

Conversion
AOV
Store-level profitability
Cost controls

• Regularly review store performance and implement corrective actions.

Cost Optimization & Business Model Reinvention

• Balance rapid expansion with cost efficiency, ensuring capital discipline during growth.

• Continuously identify opportunities to optimize store capex, opex, and operating processes.

• Support leadership in reworking marketing and go-to-market strategies to improve ROI and footfall quality.

Merchandising, Inventory & Planning

• Partner with category and supply teams to:

Define store-wise merchandise mix and assortment.
Plan inventory flow and replenishment logic

• Ensure alignment between store size, catchment, and assortment strategy.

5. Leadership, Team Building & Capability Development
Build, scale, and manage cross-functional teams including:
Retail Operations Managers
Area Sales Managers
Project Management
Business Development
Training & MIS

• Supervise recruitment, onboarding, and training of retail teams (100+ headcount scale).

• Drive performance culture through clear KPIs, accountability dashboards, and review mechanisms.

Strategic Programs & Founder Collaboration

• Lead and support high-priority strategic initiatives, including:

New retail formats and pilots
Tech implementations
Process digitization
KPI & performance dashboards

• Work closely with founders and leadership to:

Review financial forecasts and budgets
Track progress against business goals
Flag risks and drive course correction
Travel extensively for store visits, reviews, and leadership presentations.

Skills Required