Job Description

We are looking for a Program & Content Lead to join our team and help run the 12-week online weekend fellowship program for D2C founders in their early growth stage. The role is a blend of program operations and social media content creation, making it ideal for someone who enjoys working with people and storytelling through digital content.



About Inc42 Media



Inc42 is India's #1 startup media & intelligence platform that informs, educates and empowers startup & business leaders through its incisive reporting, insightful reports, curated events & communities, and industry-leading executive courses & programs.



Since launching in January 2015, and having risen to become the authoritative voice on India's startup economy, we've moved markets, gotten the early scoop on billions of dollars of transactions and told you what's happening deep inside some of the fastest growing startups & industries alike. Our stories have been followed by the Wall Street Journal, Bloomberg, Reuters, TechCrunch and other major outlets hundreds of times.



We also track over 50,000+ startups and provide market research and intelligence through our in-depth research reports, and we organise some of the most sought-after conferences and events for startup & business leaders across India.



In 2020, we introduced Inc42 Plus, our exclusive membership program tailored for startup & business leaders, amassing over 10,000 members in record time. Apart from our sharp reporting & insightful research, through Inc42 BrandLabs, we partner with enterprises & brands to help them create branded content & experiences and reach our audience of decision makers.



Why This Role Is Unique

Impact:

You'll be the marketing maestro behind these programs, transforming how industry leaders learn and grow.

Network:

You'll be leading the content marketing of our programs, engaging with a high-calibre community of founders, senior executives, and investors.



10X Be part of a 10X path by helping us build a multi-million education business over the next 3 years.



Brand Inc42 has a top tier reputation within the tech & startup community. Former employees have gone on to build their own startups or work at other leading companies.



Responsibilities



Content Marketing & Brand Building



Create and manage video content for social media platforms (Instagram, LinkedIn, YouTube).



Drive awareness about the program and educate founders on scaling in the D2C space.



Capture testimonials, session highlights, and behind-the-scenes content to showcase the fellowship experience.



Own week on week content marketing calendar for numerous channels like email, whatsapp, social media, Inc42 Website etc



Develop sharp briefs as well as formats that lead to unique creative formats that service our content and brand priorities



Lead video marketing for courses from peg identification, editing brief and creative packaging



Program Management



Manage operations of the 12-week weekend fellowship.



Coordinate and moderate sessions with industry speakers.



Handle assignments, working sessions, progress tracking, and convocation planning.



Engage and support fellows throughout their journey.



Reporting & Operations



Collaborate with sales team to identify new opportunities for marketing content



Collaborate with program management team understand the curriculum, market and audience better



Collaborate with creative and social media team to execute creative campaigns



Eligibility



3-4 years of experience in social media, online education, or training programs (freshers with high potential are welcome).



Excellent communication and moderation skills.



Comfortable with live program operations and quick problem-solving.



Creative mindset with an interest in video content and social media trends.



Strong interest in the D2C/startup ecosystem.



Ability to write short, thematic, subtle & quirky content



Impeccable grammar and proofreading skills are a must



Ability to work independently, as well as with a team to meet deadlines



Why Join Us?



Work closely with India's top D2C leaders and founders.



Unique exposure at the intersection of community building, program management, and content creation.



High ownership, steep learning curve, and opportunities to grow quickly.