Job Description

Art Director

ABOUT THE COMPANY:
PROGCAP:

Progcap is an award-winning Fintech and AI company that is engaged in the business of identifying and underwriting small businesses that need credit, generating credit score using alternative data and marketing of financing products.

The company is working towards revolutionizing the way financial access is delivered to underserved segments of the Indian retail economy, through specialized financing and technology products that empower small and medium businesses (SMBs) to progress without obstacles.

Working at the intersection of software and financial services, Progcap aims to be the first full-stack retailer-focused digital bank in India. Through its unique LMRF (Last Mile Retailer Financing) Facility, Progcap is solving a lot of problems in the entire supply chain along with bringing the underserved and capital starved MSMEs into formal financing space.

As a company, Progcap has demonstrated exceptional track record, by partnering with over 70 + fortune 500 brands, working with over 700,000 on its platform, credit solution of over 6000 Cr and raised over 100 Mn across three rounds of funding, navigated a global crisis coming out with NIL NPAs and growing the business 15x from pre-Covid levels. The company is backed by Creation Investments, Google, Tiger Global , Sequoia capital , GrowX and other well-known investors.

JOB DESCRIPTION:

- Responsible for managing and supporting the creative team to bring concepts, presentations, and prototypes to life

- Collaborate on the ideation and development of innovative marketing campaigns

- Establish art department standards for production, timelines, productivity and quality

- Ensure team adheres to current processes, identifies opportunities for improvement, proposes and creates processes and tools to support design operations

- Develop creative briefs based on ideas from brainstorming sessions with direction, schedules, and deliverables for the creative team

- Participate in the execution of the entire creative process within an allotted time frame and budget

- Reviewing final layouts and suggesting improvements when necessary

- Stay on top of the latest standards, processes, and trends in the visual design field

- Planning creative concepts by studying relevant information and materials consumer centric with basic industry benchmarking, so as to create and adapt Digital and Print designs for marketing, PR, and other communication channels

- Define visual brand guidelines

- Design Logos, Key Visuals, Layouts for campaigns in line with the Visual Brand Guidelines

- Maintain and ensure design synergy across all campaign deliverables

- Should be familiar with workflows and standards for ATL (including print), BTL collaterals, Social Media, Performance / Digital marketing

- Should be able to develop tech product (app/ website) information related communications

- Preparing finished art by operating necessary equipment and software

- Contributing to team efforts by accomplishing tasks as needed

- Communicating with stakeholders about layout and design

QUALIFICATION:

- Graduation / Masters in Fine Arts, Mass communication or equivalent courses

- Minimum 6 years of hands-on experience

SKILLS:

- Typography, illustration, Color theory

- Ability to present creative work internally and to stakeholders

- A well-rounded portfolio of client work, demonstrating a strong understanding of client objectives

- Passion for design; not satisfied with status quo and always thinking of ways to improve.

- Ability to motivate and inspire top performance against assigned projects

- Dynamic, creative personality, effective at engaging and influencing a variety of audiences

- Must understand design in multiple mediums print, digital, mobile, web, app, broadcast, on-ground

- Should be familiar with Adobe Photoshop, Adobe Illustrator, Adobe In Design, and other industry standard software.

- Illustrating concepts by designing examples of art arrangement, size, type size and style

- Coordinating with outside agencies, art services, web designer, marketing, printers, and colleagues as necessary

- Creating a wide range of graphics and layouts for product illustrations, company logos, and websites with software such as photoshop

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