Job Description

: Essential Job Functions

• Plans and implements marketing programs. Participates in the design, writing and production of marketing communications materials, including corporate literature, products/services brochures, case histories, etc., to enhance sales of products and services.
• Coordinates the packaging and distribution of marketing material to ensure that marketing materials position company and products for high visibility with relevant parties.
• Serves as a liaison between company and clients, partners, trade associations and media audiences to ensure that all relevant information regarding products and services is communicated effectively to relevant parties.
• Interfaces with sales and marketing departments to plan and create strategies, tactics, activities and materials to ensure that positive marketing messages are conveyed to appropriate target markets.
• Assists in overseeing the planning and execution of annual user conferences held for current and prospective clients to ensure that all aspects of products/services are communicated effectively and in an accurate manner.
• Interfaces with public relations and advertising departments to ensure that company is widely and positively represented in general business press, industry and vertical market publications and to keep industry analysts informed of new products and/or upgrades.
• Participates in creative and strategy sessions with outside agencies to implement advertising campaigns in the print media to ensure that all advertising campaigns are effective in representing products.

• Bachelor\'s degree or equivalent combination of education and experience
• Bachelor\'s degree in business administration, English, marketing or related field preferred
• Three or more years of marketing communications experience
• Experience working with company software and hardware products and services, general business market and competitor\'s products and services
• Experience working with company marketing objectives and business practices
• Experience working with public relations and communications principles and practices
• Experience working with pre-press coordination, graphic and other related software

• Communication skills for communicating with customers, business unit personnel, management, vendors and to produce various marketing literature, brochures and publications
• Editorial and proofreading skills
• Basic leadership skills to guide and mentor the work of less experienced personnel
• Skills in utilizing software application packages to create public relations and marketing communication vehicles
• Organization, presentation, time management and creative problem solving skills
• Ability to work independently and as part of a team

• Office environment