Job Description

ROLE: Digital Marketing Expert - B2B ABM & PerformanceExperience: 3 to 7 YearsLocation: Bangalore (Onsite)Company Type: Product-based | AI B2B SaaSAbout ProductNovaProductNova is a fast-growing product development organization that partners with ambitious companies to build, modernize, and scale high-impact digital products. Our teams of product leaders, engineers, AI specialists, and growth experts work at the intersection of strategy, technology, and execution to help organizations create differentiated product portfolios and accelerate business outcomes.- Founded in early 2023, ProductNova has successfully designed, built, and launched 20+ large-scale, AI-powered products and platforms across industries. We specialize in solving complex business problems through thoughtful product design, robust engineering, and responsible use of AI.Product DevelopmentWe design and build user-centric, scalable, AI-native B2B SaaS products that are deeply aligned with business goals and long-term value creation.Our end-to-end product development approach covers the full lifecycle:1. Product discovery and problem definition2. User research and product strategy3. Experience design and rapid prototyping4. AI-enabled engineering, testing, and platform architecture5. Product launch, adoption, and continuous improvementFrom early concepts to market-ready solutions, we focus on building products that are resilient, scalable, and ready for real-world adoption. Post-launch, we work closely with customers to iterate based on user feedback and expand products across new use cases, customer segments, and markets.Growth & Scale- For early-stage companies and startups, we act as product partners-shaping ideas into viable products, identifying target customers, achieving product-market fit, and supporting go-to-market execution, iteration, and scale.- For established organizations, we help unlock the next phase of growth by identifying opportunities to modernize and scale existing products, enter new geographies, and build entirely new product lines. Our teams enable innovation through AI, platform re- architecture, and portfolio expansion to support sustained business growth.Role Overview: As a Digital Marketing Expert at ProductNova, you will play a pivotal role in shaping and executing comprehensive digital marketing strategies to drive product and business growth. You will be responsible for driving marketing campaigns across channels and growing our businesses.Key Responsibilities:B2B SaaS Marketing Expertise : Lead generation, SEO, PPC, CRM tools, ABM, and data-driven campaigns. Excellence in aligning sales strategies, customer journey mapping, and delivering measurable growth through innovative marketing. ABM And Performance Marketing : Identify, source and nurture high-value accounts, crafting personalized campaigns, optimizing paid channels, and measuring ROI across digital touchpoints. Align marketing with sales to accelerate pipeline and deliver scalable, impactful campaigns that balance brand visibility with revenue-focused outcomes.Lead Generation : Build and optimize B2B and B2C Lead gen pipeline for ProductNova and its clients for their respective products and services across channels. Digital Marketing Strategy : Formulate and execute robust digital marketing strategies aligned with ProductNova, our partner objectives and overall business goals. Tweak and optimize existing strategies to grow revenue 2X. Campaign Management : Oversee the end-to-end management of digital marketing campaigns, ensuring seamless execution and optimization for maximum ROI. Utilize data-driven insights to continuously refine and enhance campaign performance. Channel Expertise : Demonstrate expertise across various digital marketing channels, including but not limited to Meta, Google, SEO, SEM, social media, Email marketing, and Content marketing. Identify new and emerging channels to explore and incorporate into the overall marketing mix. Analytics and Reporting: Implement robust analytics frameworks to measure and analyze the performance of digital marketing campaigns. Qualifications: - Any professional degree/MBA in Digital marketing. - Min 3 yrs+ experience in B2B Digital marketing with a focus on product and business growth. - Strong leadership skills with the ability to motivate a high-performing team. - In-depth knowledge of digital marketing channels, tools, and analytics platforms.- Exceptional analytical and problem-solving abilities. - Excellent communication and interpersonal skills. Why Join Us- Drive high-impact performance marketing campaigns across paid, organic, and lifecycle channels- Own end-to-end ABM strategy from target sourcing to conversion and revenue impact - Influence pipeline and GTM outcomes If you are a results-driven digital marketing professional with a passion for driving business growth, we invite you to join our dynamic team at ProductNova. Send you applications (ref:updazz.com)

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