Job Description

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.
The Position
Job Title: Product Portfolio Manager - Serum Work Area (SWA)
Reporting to: Lead - Marketing, Instrumentation & Assays
Location: Delhi
Role Purpose
The Product Portfolio Manager - Serum Work Area (SWA) will be responsible for driving the business success of Roche's integrated Serum Work Area portfolio encompassing Clinical Chemistry and Immunoassay instruments and assays. This includes developing and executing product marketing strategies, managing the full lifecycle of assigned products, identifying growth opportunities, and ensuring the portfolio remains competitive, relevant, and aligned with Roche's long-term strategic priorities.
Key Responsibilities
1. Portfolio Strategy & Product Lifecycle Management
Develop, execute, and continuously refine portfolio strategies for SWA instruments and assays to achieve growth and profitability targets.
Lead product lifecycle management from introduction, growth, and maturity to phase-out in alignment with global and APAC strategies.
Evaluate portfolio gaps, market opportunities, and new technologies to recommend new product introductions.
Collaborate with APAC and Global teams on business cases, transitions, and portfolio rationalization plans.
Support registration, pricing, and portfolio harmonization in collaboration with RA, Finance, Supply Chain, and Global Marketing.
2. Product Marketing & Commercial Enablement
Co-create and execute marketing plans for Clinical Chemistry and Immunoassay segments including focus assays.
Lead launch campaigns, internal readiness programs, and market activation plans for new instruments and assays.
Design and deploy marketing collaterals, clinical evidence summaries, digital campaigns, and educational materials tailored for laboratories, clinicians, and internal stakeholders.
Collaborate with sales and service teams to identify and convert opportunities, enhance Roche's value proposition, and strengthen assay penetration.
Conduct market analysis and customer segmentation to support demand generation and sales strategies.
3. Customer & Market Insights
Conduct market research and competitive benchmarking to assess customer needs, pricing trends, and emerging market shifts.
Partner with KOLs and clinical experts to strengthen Roche advocacy in focus disease areas and promote adoption of high medical value assays.
Lead periodic customer satisfaction surveys, focus groups, and stakeholder workshops to derive actionable insights.
Represent the affiliate at regional/global marketing forums to share best practices and gain early visibility of new launches.
4. Cross-functional Collaboration & Governance
Partner with MSA, RA, Comms, Supply Chain, Finance, and APAC marketing to ensure smooth product transitions, registrations, and lifecycle changes.
Liaise with external vendors and creative agencies for marketing material production, event planning, and digital activation.
Support compliance and documentation for audits, pricing updates, and regulatory submissions.
5. Capability Building & Customer Engagement
Develop marketing and scientific training programs for internal teams and key customers.
Lead and support Roche participation in conferences, CMEs, and exhibitions to strengthen brand visibility and thought leadership.
Drive co-branding initiatives with key labs and hospitals for focus parameters and Roche solutions.
Enable field teams with competitor attack toolkits and ready reckoners showcasing Roche's technical and operational advantages.
Who You Are
You are a dynamic professional with deep technical and commercial understanding of Serum Work Area systems, including Clinical Chemistry and Immunoassay technologies. You bring strategic thinking, strong analytical ability, and hands-on marketing experience to drive business success.
Qualifications and Experience:
Bachelor's degree in Engineering, Life Sciences, Biochemistry, or related discipline; MBA or equivalent qualification preferred.
8-12 years of experience in product management, marketing, or technical operations within the IVD/Diagnostics industry.
Proven expertise in product lifecycle management, market development, and new product introductions.
Strong knowledge of SWA platforms, assay portfolio, automation workflows, and emerging diagnostic trends.
Experience in stakeholder engagement, KOL management, and collaboration across global and regional teams.
Key Competencies:
Strategic and analytical mindset with commercial acumen.
Excellent communication and presentation skills.
Strong project management and cross-functional coordination.
Resilient, agile, and capable of thriving in a fast-paced, matrix environment.
Passion for innovation and improving diagnostic outcomes.
Why Roche?
At Roche, we believe diagnostics play a critical role in improving healthcare outcomes. As the Product Portfolio Manager - Serum Work Area, you will be at the forefront of enabling laboratories and clinicians to deliver faster, more reliable, and higher-quality results--advancing the future of diagnostics and patient care.
Who we are
A healthier future drives us to innovate. Together, more than 100'000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.
Let's build a healthier future, together.
Roche is an Equal Opportunity Employer.

Skills Required