Product Marketing Specialist

Year    Verna, GA, IN, India

Job Description

Minimum

6- 8 years of experience

in marketing, with proven experience managing a product line or vertical independently.

Key Responsibilities:



Own the marketing strategy and execution

for a dedicated product line, driving campaigns from concept to result. Plan and execute integrated marketing campaigns, including

email marketing, paid ads, LinkedIn outreach, content, and offline collaterals

. Create and manage brochures, flyers, product datasheets, and presentations (basic design proficiency required). Lead digital campaigns using

Google Ads, LinkedIn Ads

, and other platforms, including audience targeting and performance optimization. Develop product positioning, messaging, and go-to-market strategies in alignment with product and sales teams. He/she should also be able to organize webinars with customers and potential clients to promote the product line and generate leads Track KPIs, analyze data, and prepare performance reports with insights for continuous improvement. Stay on top of industry trends, competitors, and customer needs to shape relevant marketing strategies. Work closely with cross-functional teams to ensure brand consistency and maximize impact.
Job Types: Full-time, Permanent

Pay: ₹500,000.00 - ₹700,000.00 per year

Benefits:

Health insurance Paid sick time Provident Fund
Work Location: In person

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Job Detail

  • Job Id
    JD4314419
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Verna, GA, IN, India
  • Education
    Not mentioned
  • Experience
    Year