Job Description

Who Are We?

M2P Fintech is a leading Banking TechnologyPlatform, shaping the future of digital finance. Established in 2014 andheadquartered in Chennai, we have a strong footprint across 30+ countries inAsia-Pacific, the Middle East & Africa (MEA), and Oceania.





At the forefront of next gen fintech, we drive innovation inbanking, lending, and payments infrastructure. Powering global fintechtransactions, our comprehensive technology stack enables seamless bankingsolutions, lending platforms, Buy Now Pay Later (BNPL) services, customizedcredit cards, prepaid cards, and more.

About the Role

M2P Fintech is looking for a Product Marketing specialist who would play acrucial role in bridging the gap between product development and marketsuccess. This position is essential for driving product awareness, engagement,and sales through strategic marketing initiatives. The role involvescollaborating with cross-functional teams such as product management, sales,and customer support to ensure products meet market needs and achieve businessobjectives.

What Will You Do in this Role

Developand Execute Marketing Strategies:

Create and implement comprehensivemarketing strategies and campaigns to enhance product visibility and drivesales growth.

MarketResearch:

Conduct thorough market research to identify customer needs,market trends, and competitive dynamics.

Collaboratewith Product Management:

Work closely with product management to translateproduct features into compelling marketing messages.

CreateMarketing Materials:

Develop various marketing materials, includingbrochures, presentations, and digital content, ensuring consistency across allchannels.

ManageProduct Launches:

Plan and coordinate product launches and promotionalactivities to align with the overarching marketing strategy.

AnalyzeCampaign Performance:

Monitor and analyze the performance of marketingcampaigns to optimize future efforts.

CustomerEngagement:

Engage with customers and sales teams to gather feedback andimprove product positioning.

What You'll Need to be Successful in this Role

BA/BS in Marketing or a related field preferred. 3-5 years of marketing or communicationsexperience, with a focus on writing. Experience in the relevant industry ofBanking / Fintech is desirable. Strong presentation skills, storytellingability, and a passion for understanding customer problems and experiences. Ability to work collaboratively with globalproduct marketing teams and other stakeholders. Sharp eye for detail and highly developedorganizational skills.

Perks and Benefits

Inclusive and People-First Culture Health & Wellness Programs Comprehensive Medical Insurance Recognition Programs Performance-based ESOPs Learning Opportunities




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