Job Description

We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging - but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.
The Product Marketing Manager, APAC Growth Markets, is responsible for developing and executing product marketing initiatives across direct and channel sales, including SAP Concur's customer base. This individual will set the product marketing strategy for Concur Request, Travel, Expense and Invoice solutions and extended services to all verticals across specific enterprise growth markets in Asia/Pacific, and execute this strategy by leveraging multiple functional areas within Concur including Global Product Marketing, Product Management, Business Development, Client Development, Solution Consulting, Sales, Marketing, Finance, Client Services, and Global Operations.
The successful candidate will be entrepreneurial, with a strong product marketing background and strong communication skills (verbal, presentation and writing) due to the high level of direct prospect/customer interaction.
Reports to the Director of APAC Product Marketing, with a dotted line to local management of specific enterprise growth markets in Asia/Pacific.
Responsibilities:

• Develop offers for SAP Concur products and services which drive enterprise subscription revenue and unit sales, both from new prospects and the Concur global customer base:

• Develop offers to drive revenue to net new prospects
• Develop offers to drive additional add-on revenue from existing customers
• Develop offers to drive revenue via reseller and partner channels
• Work closely with Global Product Marketing and Product Management re: product roadmap efforts and product releases. Draft business cases to support new product development relevant when required
• Identify and coordinate development of sales aids and enablement for Sales, Client Development, Business Development and reseller/partner channels
• Manage the go-to-market launch process for new product and services
• Collaborates with Business Development on existing channel partner sales strategies and potential partner targets
• Contribute to the efforts to drive leads and build market awareness by working closely with Market Development and Marketing
• Drive external product awareness through analyst relations and speaking engagements
• Contribute to the Concur International User Conference and Regional User Conference agenda development and presentation of conference content
• Interact with external customers, Global Product Marketing, Product Management, Business Development, Client Development, Solution Consulting, Sales, Marketing, Finance, Client Services, Global Operations, and reseller/partner channels
• Operate under moderate supervision
• Be aware of, and comply with, all corporate policies

Education, Experience & Training required:

• Minimum of 6 years' experience as a Product Marketing Manager within an on-demand services or software company
• Experience with equipping and supporting sales professionals
• Experience with SaaS/Cloud products preferred
• Experience in Asia/Pacific enterprise markets, preferably India and South Korea
• Experience in customer-facing roles
• Experience with partner and reseller channels
• BS/BA in Marketing or equivalent is required
• MBA is preferred
• Work experience in a small business unit of a large multinational preferred
• Ability to pass a background check

Job Specific Specialized Knowledge & Skills:

• Experience defining product enhancements and drafting business cases for Product Management as part of an agile product roadmap process
• Effective communication skills (written, verbal and presentation)
• Financial modeling and analytical skills for the development of offers (pricing and margin analysis)
• Effective at coordinating efforts across a diverse organization in the execution of key initiatives

Critical Performance Competencies:

• Communication (written and verbal)
• Business Acumen
• Attention to Detail
• Cross-cultural Empathy and Understanding
• Planning and Organizing
• Stress Management
• Self-Awareness

Value Competencies:

• Displays passion for & responsibility to the customer
• Hires, develops & rewards great people
• Displays leadership through innovation in everything you do
• Displays a passion for what you do and a drive to improve
• Displays a relentless commitment to win
• Displays personal & corporate integrity

Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.
We win with inclusion
SAP's culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone - regardless of background - feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.
SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.
For SAP employees: Only permanent roles are eligible for the , according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.
Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.
Successful candidates might be required to undergo a background verification with an external vendor.
AI Usage in the Recruitment Process
For information on the responsible use of AI in our recruitment process, please refer to our .
Please note that any violation of these guidelines may result in disqualification from the hiring process.
Requisition ID: 443545 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid
Requisition ID: 443545
Posted Date: Dec 22, 2025
Work Area: Marketing
Career Status: Professional
Employment Type: Regular Full Time
Expected Travel: 0 - 10%
Location:
Bangalore, IN, 560066
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