We are seeking dynamic Product Marketing Managers to lead strategy, positioning, storytelling, and commercial success for our Life Sciences vertical across multiple regions. The focus areas include biomechanics, gait analysis, movement science, and sports technology, with a specialized portfolio covering Vicon motion capture systems, EMG, force platforms, pressure mapping, instrumented treadmills, and more.
This is a high-impact, high-visibility role requiring close collaboration with Product, Sales, and Marketing teams to maximize our brand and commercial footprint in North, South, and North East India.
Key Responsibilities
Own and evolve product marketing strategy, messaging, and positioning for assigned region and product lines
Translate complex technical features into compelling, customer-facing value propositions targeted at researchers, clinicians, and sports scientists
Lead cross-functional collaboration with Product, Sales, and regional Marketing teams to execute tailored GTM campaigns
Conduct market research, competitive analysis, and regional opportunity mapping to refine positioning and drive demand
Deliver engaging presentations, technical content, sales enablement assets, and region-specific case studies
Champion the customer voice through feedback loops, regional outreach, and market trend analysis
Drive commercial strategy for product launches, campaigns, conferences, and digital marketing activities in the assigned zone
Build relationships with KOLs, research institutes, sports organizations, and clinical partners within your territory
Serve as a subject matter expert for products related to human performance, biomechanics, and sports science technology
Required Skills & Experience
2-4 years of product marketing experience, ideally in B2B, life sciences, healthcare, or human performance technology
Bachelor's or Master's degree in Biomedical Engineering, Sports Science, Physiotherapy or Life Sciences
Excellent verbal and written communication skills to transform technical features into engaging, actionable benefits
Experience working closely with sales, product, and marketing teams on cross-functional launches
Demonstrated proficiency in market research, competitor analysis, and positioning frameworks
High energy, resourceful, story-driven, and passionate about the industry
Experience or strong interest in gait analysis, biomechanics, sports vision, or related technology
Familiarity with motion capture systems, EMG, force platforms, or similar tools
Prior marketing experience with scientists, researchers, medical/rehab professionals, or sports organizations is a strong plus
Technical content creation skills; ability to extract knowledge from subject matter experts
What We Offer
Regional autonomy and the opportunity to build territory-wide impact
Hands-on exposure to cutting-edge life science and sports performance technologies
Collaborative, experienced teams and dynamic cross-regional exchange
Competitive compensation, incentives, personal development, and advancement paths
A mission-driven environment advancing health, sport, and human performance science
Job Type: Full-time
Pay: ₹238,881.48 - ₹1,308,217.54 per year
Work Location: In person
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