Job Description

Chennai, India

Designation: Manager - Product Marketing

Positions

: 1

Total Experience: 10 + yrs

Reporting to

: Head of Marketing.


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About Newage:

Newage Software ( www.newage-global.com) is well-known for its freight forwarding software and digitized back-office services, which fulfil the ever-changing needs of freight forwarding and logistics industries. Our end-to-end freight forwarding SaaS-based ERP software and digitized back-office services improve operational effectiveness, avoid cost leakage, and provide actionable insights to customers. Our digitized services are based on leading technologies and automation functionality, which work well for all types of companies like small, medium, and large businesses for their sales, finance, accounting, documentation, and customer operations. Newage has been serving customers worldwide for over 18 years and has become the foremost choice in the freight forwarding and logistics industry

Job Summary:

We are seeking a

Product Marketing Manager

to drive the positioning, messaging, and go-to-market (GTM) strategy for our

logistics software solutions

. This role will work closely with

Product, Sales, and Customer Success teams

to ensure that our offerings align with industry trends, customer needs, and market demands.

Key Responsibilities:

Go-To-Market (GTM) Strategy & Execution:

Develop and execute

GTM strategies

for new software features and product launches. Define

buyer personas and customer segments

for logistics and freight forwarding industries. Work with

sales, product, and demand generation teams

to drive product adoption.

Product Messaging & Positioning:

Craft compelling

value propositions and messaging

tailored to logistics clients. Ensure

consistent branding and messaging

across websites, sales collateral, and campaigns. Create

case studies, whitepapers, and industry reports

to showcase product benefits.

Market Research & Competitive Analysis:

Conduct research on

supply chain technology trends, customer pain points, and competitors

. Perform

competitive benchmarking

to identify unique differentiators. Gather customer insights to refine

product-market fit

and enhance the roadmap.

Sales Enablement & Demand Generation:

Develop

sales tools, pitch decks, and training materials

to empower sales teams. Collaborate with

demand generation teams

on lead acquisition strategies. Monitor

marketing campaign performance

and optimize messaging based on data insights.

Product Adoption & Customer Engagement:

Work with the

Customer Success team

to improve onboarding and retention. Develop

customer advocacy programs

, testimonials, and case studies. Support

thought leadership initiatives

like webinars, blogs, and industry events.

Key Requirements:

Bachelor's/Master's degree

in Marketing, Business, or a related field. years of experience in

product marketing for SaaS, logistics software, or supply chain solutions

. Strong understanding of

freight forwarding, TMS, WMS, and supply chain technologies

. Experience with

market research, competitor analysis, and GTM strategies

. Excellent

communication, storytelling, and presentation skills

. * Proficiency in

CRM tools, marketing automation, and analytics platforms

.