Job Description

At SmartBear, we deliver the complete visibility developers need to make each release better than the last. Our award-winning and industry-favorite tools-TestComplete, Swagger, ReadyAPI, and Zephyr-are trusted by over 16 million developers, testers, and software engineers at 32,000+ organizations, including world-renowned innovators like Adobe, JetBlue, FedEx, and Microsoft.
Product Marketing Manager, Testing Solutions
We are seeking a Product Marketing Manager to join SmartBear's team focused on testing solutions, supporting products such as TestComplete and Reflect. These solutions represent the industry's most widely adopted test management offerings, helping tens of thousands of teams plan, manage, and scale software testing.
In this role, you will be responsible for building compelling narratives that showcase the value of SmartBear's AI-powered test management and test automation solutions. In this role, you will drive product adoption across customer segments and empower our partners to extend that value to their clients. You will lead product launches, refine product positioning, and create content that highlights the differentiated value of SmartBear solutions in enabling faster, higher-quality software delivery.
You will collaborate closely with Product Management, Engineering, Sales, and Partner teams in the US time zone to bring product innovations to market. This role offers the opportunity to work at the intersection of AI for test automation, Agile/DevOps workflows, and modern test management practices, shaping how we position our products in the market and how our partners help customers achieve quality at scale.
Key Responsibilities

• Launch Excellence: Drive cross-functional go-to-market plans for feature releases and product initiatives

• Positioning & Messaging: Define product and feature messaging that resonates with QA engineers, testing team leaders and technical decision-makers

• Sales Enablement: Equip sales and channel teams with effective messaging, battlecards, and competitive positioning to increase win rates

• Content Development: Create technical and business-oriented marketing content that demonstrates ROI and best practices in test management and automation

• Metrics & Impact: Define and track success metrics that show product adoption and customer value realization

• Customer Storytelling: Develop compelling customer case studies and use cases across industries and team sizes

• Cross-functional Collaboration: Partner with engineering, sales, sales enablement, and marketing to align strategy and execution

• Competitive Intelligence: Monitor competitors and shape differentiation strategies

Basic Qualifications

• 6+ years of professional marketing experience in B2B technology

• Familiarity with Agile, DevOps, and software testing practices, and ability to translate these concepts for both technical and business audiences

• Proven ability to develop positioning, messaging, and GTM strategies for enterprise software products

• Experience driving cross-functional marketing programs from concept to launch

• Strong written and verbal communication skills with ability to translate technical concepts for various audiences

Preferred Qualifications

• Background in software development, QA/testing, or related technical fields

• Competitive analysis skills with experience positioning against similar tools in crowded markets

• Track record of successful SaaS and/or on-premise product launches

• Strategic thinker with hands-on execution ability

• Experience working with solution partners and B2B buying cycles

Why you should join the SmartBear crew:

• You can grow your career at every level.

• We invest in your success as well as the spaces where our teams come together to work, collaborate, and have fun.

• We love celebrating our SmartBears; we even encourage our crew to take their birthdays off.

• We are guided by a People and Culture organization - an important distinction for us. We think about our team holistically - the whole person.

• We celebrate our differences in experiences, viewpoints, and identities because we know it leads to better outcomes.

Did you know?

• Our main goal at SmartBear is to make our technology-driven world a better place.

• SmartBear is committed to ethical corporate practices and social responsibility, promoting good in all the communities we serve.

• SmartBear is headquartered in Somerville, MA with offices across the world including Galway Ireland, Bath, UK, Wroclaw, Poland and Bangalore, India.

• We've won major industry (product and company) awards including B2B Innovators Award, Content Marketing Association, IntellyX Digital Innovator and BuiltIn Best Places to Work.

SmartBear is committed to creating an inclusive workplace for employees where all individuals are treated with respect and dignity. We are an equal opportunity employer and make employment decisions based on merit, qualifications, and business needs. We do not discriminate on the basis of race, color, religion, sex, national origin, age, gender, disability, veteran status, sexual orientation, or any other protected status under applicable laws. We are dedicated to fostering a workplace that reflects a diversity of thought and experience as well as our values of being smart, open, driven, accountable, and curious.
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