) to drive the growth of one of our product verticals. In this role, you'll take full ownership of Go-To-Market strategy, acquisition campaigns, content development, and revenue optimisation.
This is a
high-impact, hands-on
role where you'll work closely with product, sales, and design teams to turn insight into revenue.
Key Responsibilities:Go-To-Market Strategy
Own positioning and messaging that resonates with our ideal customer personas.
Lead GTM for new features, pricing experiments, and product updates.
Work with product and design teams to translate user feedback into product direction.
Growth Campaigns & Acquisition
Plan and execute paid and organic campaigns across Google, Meta, email, and outbound channels.
Build and optimize funnels, lead magnets, landing pages, and onboarding flows.
Run weekly experiments to improve performance metrics (CAC, conversion rate, etc.).
Content & Demand Generation
Create full-funnel content: case studies, email flows, one-pagers, sales collateral, and playbooks.
Support the sales team with high-quality assets for outbound efforts.
Own the editorial calendar in alignment with campaign goals.
Revenue Ownership & Metrics
Take complete ownership of marketing-sourced pipeline and revenue.
Track and optimize funnel performance using GA, HubSpot, Mixpanel, etc.
Run A/B tests and funnel experiments to reduce drop-offs and increase conversion rates.
User & Market Insights
Conduct user interviews, surveys, and competitive analysis.
Work with data tools to understand behavior and inform GTM decisions.
Keep an eye on industry trends and market dynamics to sharpen our positioning.
What We're Looking For:
3+ years of experience
in B2B or SaaS product marketing or growth roles.
Proven track record of owning pipeline or revenue KPIs.
Strong copywriting and storytelling skills -- you know how to communicate value clearly.
Data-driven and growth-minded -- comfortable experimenting with new tools, funnels, and tactics.
Experience in a fast-moving startup or performance marketing environment is a strong plus.
Familiarity with tools like GA, Mixpanel, HubSpot, Notion, Figma, etc.
Job Types: Full-time, Permanent
Pay: ?40,000.00 - ?90,000.00 per month
Benefits:
Provident Fund
Work from home
Work Location: Remote
Application Deadline: 11/12/2025
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