Product Marketing Manager (mobile Application)

Year    TN, IN, India

Job Description

Job Responsibilities

Develop and execute marketing strategies

specifically tailored for the mobile app to drive downloads, user engagement, and retention. Conduct

market research and competitor analysis

to identify target audiences and market opportunities. Plan and manage

mobile app advertising campaigns

across platforms like Google Ads, Apple Search Ads, social media, and other relevant channels. Collaborate with

product and design teams

to create compelling app store listings, promotional content, and user experience enhancements. Analyze app performance metrics and

optimize campaigns based on data-driven insights

such as user acquisition cost (CAC), lifetime value (LTV), and retention rates. Oversee

ASO (App Store Optimization)

to improve app visibility and ranking in the app stores. Coordinate with influencers, media, and partners to promote the app. Monitor and report on marketing campaign effectiveness and ROI, making adjustments as needed.
Job Type: Full-time

Pay: ₹622,922.52 - ₹1,943,624.09 per year

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Job Detail

  • Job Id
    JD4154615
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    TN, IN, India
  • Education
    Not mentioned
  • Experience
    Year