Job Description

PRODUCT MARKETING MANAGER

Bangalore, India



About the job


In our 'always on' world, we believe it's essential to have a genuine connection with the work you do.


For the hard-working people in the world's most demanding industries, a "good enough" network isn't good enough. They need networks that meet their organization's exacting needs. RUCKUS builds and delivers purpose-driven networks that perform in the tough environments of the industries we serve. Together with our trusted go-to-market partners, we empower our customers to deliver exceptional experiences to the guests, students, residents, citizens and employees who are counting on them.



There's no better time than this to join RUCKUS's growing Product Marketing team to be part of our AI/ML-driven wired, Wi-Fi, Cloud and IoT products and solutions. Show us your product marketing skills we will provide you with lots of opportunities to flex your muscles and grow at the same time.



Owned the end-to-end Product Marketing strategy and execution for a product or product line, going beyond utilizing existing assets to developing original positioning, messaging, go-to-market plans, and customer engagement strategies is key for this role.



How You Will Help Us Connect The World

Develop messaging and positioning for your products Develop and execute go-to-market strategy and tactics Employ and execute against product marketing best practices across the entire product lifecycle, from strategy (pre-launch), to execution (launch), to growth (post-launch) Follow a comprehensive marketing launch process for your products Create and update for your product area product and competitive collateral that is well-written, error-free and timely Define and execute against an ongoing content plan to address all phases of the sales funnel and to enable sales and channel partners to sell more effectively Establish and ensure consistent messaging across all content types for your products Enable sales and channel partners by developing and deploying sales and channel enablement collateral Publicly and effectively represent your products with analysts, press, partners, end customers and the public Effectively coordinate with others in multiple organizations to contribute to the achievement of the above Work closely with corporate and field marketing, you will further ensure successful awareness, consideration and purchase campaigns in all of their forms. Act as a key spokesperson with industry analysts and media for your products


Required Qualifications

Proven ability to fulfill the above requirements for one or more IoT/OT, Wi-Fi, or cloud-managed networking products or product families Demonstrated ability and established reputation for extraordinary written and oral communications Demonstrated ability to speak effectively and convincingly in public settings Demonstrated ability to effectively lead and coordinate with others outside of your immediate department Demonstrated expertise in all facets of product marketing Keen attention to details "Glass is half full" attitude Passion for and curiosity about IoT/OT, Wi-Fi, and cloud-managed networking technologies Ability to travel domestic and international ~ 25% Technical undergraduate degree and 8+ years of prior experience in any one or more of these - Product Marketing, Product Management, Technical Marketing, Pre-sales Engineering in any of the following: networking/cloud/security Willingness to share publicly available work samples of various product marketing collateral


This role requires flexibility to work in U.S. time zones

on a need basis

, depending on business requirements.